prikaz prve stranice dokumenta Konkurentska pozicija i strateška analiza hrvatske tekstilne industrije
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master's thesis
Konkurentska pozicija i strateška analiza hrvatske tekstilne industrije
2015. urn:nbn:hr:155:922717
Lakić, Ana
University of Dubrovnik
Department of Economics and Business Economics

Cite this document

Lakić, A. (2015). Konkurentska pozicija i strateška analiza hrvatske tekstilne industrije (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:922717

Lakić, Ana. "Konkurentska pozicija i strateška analiza hrvatske tekstilne industrije." Master's thesis, University of Dubrovnik, 2015. https://urn.nsk.hr/urn:nbn:hr:155:922717

Lakić, Ana. "Konkurentska pozicija i strateška analiza hrvatske tekstilne industrije." Master's thesis, University of Dubrovnik, 2015. https://urn.nsk.hr/urn:nbn:hr:155:922717

Lakić, A. (2015). 'Konkurentska pozicija i strateška analiza hrvatske tekstilne industrije', Master's thesis, University of Dubrovnik, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:155:922717

Lakić A. Konkurentska pozicija i strateška analiza hrvatske tekstilne industrije [Master's thesis]. Dubrovnik: University of Dubrovnik; 2015 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:155:922717

A. Lakić, "Konkurentska pozicija i strateška analiza hrvatske tekstilne industrije", Master's thesis, University of Dubrovnik, Dubrovnik, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:155:922717

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Metadata
TitleKonkurentska pozicija i strateška analiza hrvatske tekstilne industrije
Title (english)Competitive position and strategic analysis of Croatian textile industry
AuthorAna Lakić
MentorIvona Vrdoljak Raguž (mentor)
Committee memberMarija Martinović
Committee memberMatea Matić
GranterUniversity of Dubrovnik
(Department of Economics and Business Economics)
Dubrovnik
Defense date and country2015-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj diplomski rad se temelji na teorijskom razmatranju konkurentske prednosti i strateške analize eksterne i interne okoline te na analizi hrvatske tekstilne industrije kao i analizi poslovanja poduzeća Varteks d.d. i Amadeus M.A.J. d.o.o. Trenutno stanje u hrvatskoj tekstilnoj, odjevnoj i kožnoj industriji je ocjenjeno kao vrlo kompleksno i nepovoljno. Kao glavni problemi ističu se zastarjelost tehnologije, svakodnevno otpuštanje radnika, neprilagođenost zahtjevima tržišta, slabo tržišno pozicioniranje i nedovoljna orjentiranost na proizvodnju vlastitog proizvoda. Unatoč činjenici da hrvatska tekstilna industrija bitno zaostaje za europskom i svjetskom tekstilnom industrijom, analizom stanja utvrđeno je da ova grana industrije ima veliki potencijal. Kako bi se taj potencijal ostvario potrebno je razviti vlastite modne marke i pronaći tržišne niše jer domaća proizvodnja teško može konkurirati jeftinoj proizvodnji sa niskim cijenama rada, kao što je primjerice kineska.
Abstract (english)
This master's thesis is based on theoretical considerations of competitive advantage and strategic analysis of Croatian textile industry and the analysis of business activity for companies Varteks d.d. and Amadeus M.A.J. d.o.o.. The current situation in the Croatian textile, garment and leather industry was rated as very complex and unfavorable. The main problems are the obsolescence of technology, every day banishment of the employees, maladjustment to the requirements of the market, poor market positioning and the lack of orientation to produce their own products. Despite the fact that the Croatian textile industry is far behind the Europen and world textile industry, by the analysis of the situation it was found that this industry has great potential. To realize that potential it is necessary to develop it own brands and to find a market recess because domestic production can hardly compete with low cost production that has low labor costs, such as the Chinese.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:922717
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2015-11-20 09:05:34