In this final paper is to discuss the current issues and the analysis of the competitive environment in the case of hotel company "Adriatic Luxury Hotels Inc.". In the first, an introduction, part of the set, the essential features of each work such as defining research problems, objectives and research purposes. It also discusses the methodology and defines the structure of the dissertation. Then the author goes through defining the environment of the hotel business through conceptual determination surroundings of hotel companies and distribution of hotel environment to external and internal. In other parts of the paper shows the analysis of the business environment of the hotel business through the definition of the purpose of tasks, methods and techniques of analysis of the business environment. In the final, the work of an empirically and theoretically in terms of results and uses the analysis of competition environment to the specific example discussed wherein the concurrent analysis, and strategic groups of factors affecting the company "Adriatic Luxury Hotels dd". The work is based on the analysis of the competitive environment of a particular company and defining the basic methods of implementation analysis. On such grounds performs analysis of the company "Adriatic Luxury Hotels Inc.". A number of hotel management decisions based on a good analysis of the competitive environment whose process is specifically analyzed in this thesis. The process of determining strategic interest group of factors and central activity of functioning analysis of competitive environment. The main goal of this paper is to show the importance of scanning internal and external environment of the hotel business so that it can survive on the tourist market in spite of the change of the structure of tourists and tourism trends.