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master's thesis
Poslovne strategije hotelskih poduzeća u Dubrovniku
2020. urn:nbn:hr:155:447113
Gustin, Dominik
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Gustin, D. (2020). Poslovne strategije hotelskih poduzeća u Dubrovniku (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:447113

Gustin, Dominik. "Poslovne strategije hotelskih poduzeća u Dubrovniku." Master's thesis, University of Dubrovnik, 2020. https://urn.nsk.hr/urn:nbn:hr:155:447113

Gustin, Dominik. "Poslovne strategije hotelskih poduzeća u Dubrovniku." Master's thesis, University of Dubrovnik, 2020. https://urn.nsk.hr/urn:nbn:hr:155:447113

Gustin, D. (2020). 'Poslovne strategije hotelskih poduzeća u Dubrovniku', Master's thesis, University of Dubrovnik, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:447113

Gustin D. Poslovne strategije hotelskih poduzeća u Dubrovniku [Master's thesis]. Dubrovnik: University of Dubrovnik; 2020 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:155:447113

D. Gustin, "Poslovne strategije hotelskih poduzeća u Dubrovniku", Master's thesis, University of Dubrovnik, Dubrovnik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:155:447113

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Metadata
TitlePoslovne strategije hotelskih poduzeća u Dubrovniku
Title (english)Business Strategies of Hotel Enterprises in Dubrovnik
AuthorDominik Gustin
MentorZorica Krželj Čolović (mentor)
Committee memberIvona Vrdoljak Raguž (predsjednik povjerenstva)
Committee memberMarija Dragičević (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2020-06-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Poslovne strategije hotelskih poduzeća predstavljaju sposobnost određivanja temeljnih ciljeva samog poduzeća. U radu se govori o poslovnim strategijama kao pojmu i samom značaju strategijskog upravljanja u hotelskim poduzećima. Definirane su faze životnog ciklusa hotelskog proizvoda, te primjena modela generičkih strategija na izbor poslovnih strategija u hotelijerstvu koje se provode kroz strategije diferencijacije, vođenja troškova i fokusiranja.
Abstract (english)
Business strategies of the hotel companies represent the ability to determine the basic goals of the company itself. The paper discusses business strategies as a concept and the very importance of the strategic management in the hotel companies. The phases of the hotel product life cycle are defined as well as the application of generic strategy models when it comes to the selection of business strategies in the hotel industry, which are implemented through strategies of differentiation, cost management and focus.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:447113
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note4087
Created on2020-06-15 09:37:35