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master's thesis
Turistička potražnja i novi trendovi kreiranja kanala distribucije
2020. urn:nbn:hr:155:184010
Tomičić, Ivana
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Tomičić, I. (2020). Turistička potražnja i novi trendovi kreiranja kanala distribucije (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:184010

Tomičić, Ivana. "Turistička potražnja i novi trendovi kreiranja kanala distribucije." Master's thesis, University of Dubrovnik, 2020. https://urn.nsk.hr/urn:nbn:hr:155:184010

Tomičić, Ivana. "Turistička potražnja i novi trendovi kreiranja kanala distribucije." Master's thesis, University of Dubrovnik, 2020. https://urn.nsk.hr/urn:nbn:hr:155:184010

Tomičić, I. (2020). 'Turistička potražnja i novi trendovi kreiranja kanala distribucije', Master's thesis, University of Dubrovnik, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:184010

Tomičić I. Turistička potražnja i novi trendovi kreiranja kanala distribucije [Master's thesis]. Dubrovnik: University of Dubrovnik; 2020 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:155:184010

I. Tomičić, "Turistička potražnja i novi trendovi kreiranja kanala distribucije", Master's thesis, University of Dubrovnik, Dubrovnik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:155:184010

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Metadata
TitleTuristička potražnja i novi trendovi kreiranja kanala distribucije
Title (english)Tourist Demand and new Trends in Creating Distribution Channels
AuthorIvana Tomičić
MentorIris Mihajlović (mentor)
Committee memberKatija Vojvodić (predsjednik povjerenstva)
Committee memberMarija Dragičević (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
S ekonomskog aspekta turističku potražnju moguće je definirati kao količinu robe i usluga koja se pod određenim uvjetima i uz određenu cijenu može plasirati na turističkom tržištu, odnosno za koju postoji realan i objektivan interes mogućih turističkih korisnika. Nužno je poznavati temeljna obilježja turističke potražnje jer se i ekonomski učinci turizma izražavaju različitim parametrima potražnje. U radu je naglasak na kanale distribucije i funkcijama koje preuzimaju u novim uvjetima poslovanja. Izbor kanala distribucije određen je nizom ograničenja koja su povezana s faktorima tržišta i ponašanja potrošača, ali i s faktorima koji se odnose na proizvod i kompaniju. S razvojem interneta te poboljšanjem tehnologije svakim danom razvijaju se novi trendovi koji pomažu ostvariti što veću uspješnost u distribucijskim kanalima u suvremenim uvjetima. Transformacija i prilagodba nove dimenzije konkurentskih organizama na koje se upućuje i na čiju važnost se ukazuje u radu.
Abstract (english)
From the economic aspect, tourist demand can be defined as a quantity of goods and services that can be placed on the tourist market under certain conditions and at a certain price, for which there is a real and objective interest of potential tourist users. It is necessary to know the basic characteristics of tourist demand because the economic effects of tourism are expressed by different parameters of demand. Tourist distribution channels can be defined as intermediary systems that have the role of facilitating the sale and delivery of a tourist product / service from producer to consumer. The choice of distribution channels is determined by a number of restrictions related to market and consumer behavior and company. With the development of the Internet and the improvement of technology, new trends are developing every day that help to achieve the greatest possible success in distribution channels in modern conditions. Transformation and adaptation of the new dimension of competing organisms to which reference is made and whose importance is pointed out in the paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:184010
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note4112
Created on2020-09-25 10:02:30