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undergraduate thesis
Organizacija i poslovanje hotelskog poduzeća Sheraton Dubrovnik
2020. urn:nbn:hr:155:129427
Jurić, Luca
University of Dubrovnik
Department of Economics and Business Economics

Cite this document

Jurić, L. (2020). Organizacija i poslovanje hotelskog poduzeća Sheraton Dubrovnik (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:129427

Jurić, Luca. "Organizacija i poslovanje hotelskog poduzeća Sheraton Dubrovnik." Undergraduate thesis, University of Dubrovnik, 2020. https://urn.nsk.hr/urn:nbn:hr:155:129427

Jurić, Luca. "Organizacija i poslovanje hotelskog poduzeća Sheraton Dubrovnik." Undergraduate thesis, University of Dubrovnik, 2020. https://urn.nsk.hr/urn:nbn:hr:155:129427

Jurić, L. (2020). 'Organizacija i poslovanje hotelskog poduzeća Sheraton Dubrovnik', Undergraduate thesis, University of Dubrovnik, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:155:129427

Jurić L. Organizacija i poslovanje hotelskog poduzeća Sheraton Dubrovnik [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2020 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:155:129427

L. Jurić, "Organizacija i poslovanje hotelskog poduzeća Sheraton Dubrovnik", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:155:129427

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Metadata
TitleOrganizacija i poslovanje hotelskog poduzeća Sheraton Dubrovnik
Title (english)Organization and Management of a Hotel Company Sheraton Dubrovnik
AuthorLuca Jurić
MentorVesna Vrtiprah (mentor)
Committee memberIvona Vrdoljak Raguž (predsjednik povjerenstva)
Committee memberMarija Dragičević (član povjerenstva)
GranterUniversity of Dubrovnik
(Department of Economics and Business Economics)
Dubrovnik
Defense date and country2020-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Turizam je najsloženiji sustav unutar cjelokupnog gospodarstva i kao takav često utječe na razvoj i drugih grana u gospodarstvu. Turizam u suvremeno doba predstavlja jednu od najbrže rastućih gospodarskih grana, a ujedno je riječ i o grani koja je najosjetljivija na vanjske čimbenike. Hotelijerstvo kao dio turizma treba znati uspješno odgovarati potrebama turističke potražnje te pratiti suvremene trendove odnosno prilagođavati se zahtjevima tržišta. Upravo su hotelski lanci nositelji standarda i kvalitete u hotelijerstvu stoga utječu na formiranje turističke ponude. U završnom radu analiziraju se hotelski lanci, njihove karakteristike i načini funkcioniranja. Cilj rada je istražiti poslovanje hotelskih lanaca na primjeru hotelskog lanca Sheraton Hotels & Resorts i doći do spoznaja o specifičnosti poslovanja hotela koji je dio hotelskog lanca (Sheraton Dubrovnik Riviera Hotel). Analizirana su obilježja poslovanja, kroz organizaciju prodaje, marketinga, menadžmenta, franšizinga itd. hotelskog lanca Sheraton Hotels and Resort i poslovanje hotela Sheraton Dubrovnik Riviera Hotel.
Abstract (english)
Tourism is the most complex system within the entire economy and as such often affects the development of other branches of economy. In modern times, tourism is one of the fastest growing industries, and it is also the branch that is most sensitive to external factors. Hotel industry as a part of tourism should be able to successfully meet the needs of tourist demand and follow modern trends and adapt to market requirements. It is the hotel chains that are the bearers of standards and quality in the hotel industry and therefore influence the formation of the tourist offer. The final paper analyzes hotel chains, their characteristics and ways of functioning. The aim of this paper is to explore the business of hotel chains on the example of the Sheraton Hotels & Resorts hotel chain and to gain insights into the specifics of the hotel business that is the part of a hotel chain (Sheraton Dubrovnik Riviera Hotel). The characteristics of the business, through the organization of sales, marketing, management, franchising, etc. of the Sheraton Hotels and Resort hotel chain and the business of the Sheraton Dubrovnik Riviera Hotel were analyzed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:129427
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note4137
Created on2020-11-05 11:45:04