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undergraduate thesis
Ambalaža proizvoda u funkciji društveno odgovornog poslovanja poduzeća
2020. urn:nbn:hr:155:830770
Jurkić, Kristina
University of Dubrovnik
Department of Economics and Business Economics

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Jurkić, K. (2020). Ambalaža proizvoda u funkciji društveno odgovornog poslovanja poduzeća (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:830770

Jurkić, Kristina. "Ambalaža proizvoda u funkciji društveno odgovornog poslovanja poduzeća." Undergraduate thesis, University of Dubrovnik, 2020. https://urn.nsk.hr/urn:nbn:hr:155:830770

Jurkić, Kristina. "Ambalaža proizvoda u funkciji društveno odgovornog poslovanja poduzeća." Undergraduate thesis, University of Dubrovnik, 2020. https://urn.nsk.hr/urn:nbn:hr:155:830770

Jurkić, K. (2020). 'Ambalaža proizvoda u funkciji društveno odgovornog poslovanja poduzeća', Undergraduate thesis, University of Dubrovnik, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:155:830770

Jurkić K. Ambalaža proizvoda u funkciji društveno odgovornog poslovanja poduzeća [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2020 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:155:830770

K. Jurkić, "Ambalaža proizvoda u funkciji društveno odgovornog poslovanja poduzeća", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:155:830770

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Metadata
TitleAmbalaža proizvoda u funkciji društveno odgovornog poslovanja poduzeća
Title (english)Products packaging design and sustainable business practice
AuthorKristina Jurkić
MentorMarija Dragičević Ćurković (mentor)
Committee memberKatija Vojvodić (predsjednik povjerenstva)
Committee memberMarija Martinović (član povjerenstva)
GranterUniversity of Dubrovnik
(Department of Economics and Business Economics)
Dubrovnik
Defense date and country2020-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu je temeljem relevantne literate i dostupnih izvora istražena povijest društveno odgovornog poslovanja. U današnje vrijeme, a obzirom na stanje ekonomije u svijetu, društveno odgovorno poslovanje je potreba koja se ne može ignorirati i podrazumijeva obvezu menadžmenta da radi izbore i poduzima sve potrebne akcije koje bi trebale pridonijeti dobrobiti i interesima društva i samog poduzeća. Sljedeće što se istraživalo je ambalaža proizvoda. Ovdje se prije svega postavilo pitanje kako ambalaža proizvoda utječe na izbore o kupovini. Na kraju ovog rada predstavljen je pojam zelenog marketinga. Ovaj tip marketinga objedinjuje društveno odgovorne proizvođače i potrošače sa ambalažom proizvoda i odgovara na pitanje kako se zeleni proizvod ispravno plasira na tržište.
Abstract (english)
The paper investigates the history of socially responsible business on the basis of relevant literature and available sources. Nowadays, given the state of the world economy, socially responsible business is a need that cannot be ignored and implies the obligation of management to make choices and take all necessary actions that should contribute to the welfare and interests of society and the company. The next thing to research was product packaging. Here, first of all, the question arose as to how product packaging affects purchasing choices. At the end of this paper, the concept of green marketing is presented. This type of marketing unites socially responsible producers and consumers with product packaging and answers the question of how a green product is properly placed on the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:830770
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note4180
Created on2021-01-15 10:01:50