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master's thesis
Upravljanje prodajnim timom i motiviranje prodajnog osoblja
2016. urn:nbn:hr:155:059834
Varezić, Dijana
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Varezić, D. (2016). Upravljanje prodajnim timom i motiviranje prodajnog osoblja (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:059834

Varezić, Dijana. "Upravljanje prodajnim timom i motiviranje prodajnog osoblja." Master's thesis, University of Dubrovnik, 2016. https://urn.nsk.hr/urn:nbn:hr:155:059834

Varezić, Dijana. "Upravljanje prodajnim timom i motiviranje prodajnog osoblja." Master's thesis, University of Dubrovnik, 2016. https://urn.nsk.hr/urn:nbn:hr:155:059834

Varezić, D. (2016). 'Upravljanje prodajnim timom i motiviranje prodajnog osoblja', Master's thesis, University of Dubrovnik, accessed 17 December 2024, https://urn.nsk.hr/urn:nbn:hr:155:059834

Varezić D. Upravljanje prodajnim timom i motiviranje prodajnog osoblja [Master's thesis]. Dubrovnik: University of Dubrovnik; 2016 [cited 2024 December 17] Available at: https://urn.nsk.hr/urn:nbn:hr:155:059834

D. Varezić, "Upravljanje prodajnim timom i motiviranje prodajnog osoblja", Master's thesis, University of Dubrovnik, Dubrovnik, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:155:059834

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Metadata
TitleUpravljanje prodajnim timom i motiviranje prodajnog osoblja
Title (english)MANAGING AND MOTIVATING SALES PERSONNEL
AuthorDijana Varezić
MentorMarija Dragičević (mentor)
Committee memberKatija Vojvodić (član povjerenstva)
Committee memberMarija Martinović (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2016-03-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Razvoj zaposlenika predstavlja jedan od najvećih izazova s kojim se u današnje vrijeme susreću prodajni menadžeri. Poduzeća sve više resursa ulažu u obrazovanje i osposobljavanje prodajnih snaga. S obzirom na to koliko se vremena i novca godišnje ulaže u programe same obuke razumljivo je da je i zanimanje za procjenu učinaka koji pruža sami trening veoma veliko. Prodajne snage poduzeće informiraju o potrebama i zahtjevima samih kupaca. Prodajno usavršavanje prodavača u današnje vrijeme ima za cilj pretvoriti pasivnog primatelja narudžbi u aktivnog primatelja narudžbi. Timski rad odnosno rad voditelja tima i samih članova tima je ključan za unapređenje procesa prodaje, ali i za samo povećanje prodaje. Prodajni tim je direktno odgovoran za prodajne rezultate.
Abstract (english)
Employee development represent one of the biggest challenges that sales managers faces these days. Companies are increasingly investing resources in education and training for sales staff. Considering how much time and money is yearely invested in the training programs, it is understandable that the interest for assessment of the effects which is provided by training constantly growing. Sales teams are informing companyes about neede and demands from customers. The sales improvement today aims to convert a passive recipient of orders in the active recipient of orders. Teamwork ,repectively team leader and team members themselves are essential for the improvement of the sales process, but also to increase sales. The sales team is directly responsible for sales results.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:059834
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2016-05-09 10:15:02