The Republic of Croatia is a well-known tourist destination with more than 750 hotels, which is an exceptionally large number for a small country like Croatia. Most hotels are located on the Adriatic coast and operate only during the summer season. Hotel organization and management differ, which is reflected in the quality of accommodation and services. Over the past 10-15 years, Croatia has been one of the main destinations of guests from the United States, Great Britain, Scandinavian countries and neighbouring countries (Slovenia, Austria, Italy, Hungary). In this paper I have touched upon points that are extremely important for the successful operation of the hotel with 3*. Hotels with 3* have the second largest number of accommodation capacities (beds) in Croatia and therefore the quality must be good in order to satisfy the needs of guests who will spend their money on accommodation services and additional services that the hotel and destination have to offer. Management within the three-star hotel has been successfully operating for many years, but the question is whether it can withstand the pressures of the world affected by the pandemic and the pressure of competition that brings new technologies and an increasing number of different services. The quality of accommodation in three-star hotels should rise to a higher level in order to be up to date with competition around the world and to justify the high prices of these accommodation units on the market. The biggest problem of the tourist offer of Croatia is that only rare counties and places exploit their potential in a planned and controlled manner. A good example of decisive tourism is the Istrian County, the City of Zagreb, but also the Medjimurje County, which annually generates guest growth and improves its offer every year. These are the counties and cities that have recognized the environment in which they are located and built their offer on it. Other parts of the Republic of Croatia should look up to this small number of towns and villages without sea, which have successfully reached the tourist market. It is necessary to recognize what Croatia offers if it wants to be competitive with European destinations, not only in terms of tourist offer, but also in terms of quality of services, but also price.