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master's thesis
Odnosi s javnostima u zdravstvenim ustanovama na primjeru rada Istarskog doma zdravlja
2021. urn:nbn:hr:155:388823
Karamatić, Nika
University of Dubrovnik
Faculty of Media and Public Relations

Cite this document

Karamatić, N. (2021). Odnosi s javnostima u zdravstvenim ustanovama na primjeru rada Istarskog doma zdravlja (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:388823

Karamatić, Nika. "Odnosi s javnostima u zdravstvenim ustanovama na primjeru rada Istarskog doma zdravlja." Master's thesis, University of Dubrovnik, 2021. https://urn.nsk.hr/urn:nbn:hr:155:388823

Karamatić, Nika. "Odnosi s javnostima u zdravstvenim ustanovama na primjeru rada Istarskog doma zdravlja." Master's thesis, University of Dubrovnik, 2021. https://urn.nsk.hr/urn:nbn:hr:155:388823

Karamatić, N. (2021). 'Odnosi s javnostima u zdravstvenim ustanovama na primjeru rada Istarskog doma zdravlja', Master's thesis, University of Dubrovnik, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:388823

Karamatić N. Odnosi s javnostima u zdravstvenim ustanovama na primjeru rada Istarskog doma zdravlja [Master's thesis]. Dubrovnik: University of Dubrovnik; 2021 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:155:388823

N. Karamatić, "Odnosi s javnostima u zdravstvenim ustanovama na primjeru rada Istarskog doma zdravlja", Master's thesis, University of Dubrovnik, Dubrovnik, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:155:388823

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Metadata
TitleOdnosi s javnostima u zdravstvenim ustanovama na primjeru rada Istarskog doma zdravlja
Title (english)Public relations in health institutions on the example of the work of the Istrian Health Centre
AuthorNika Karamatić
MentorIvan Tanta (mentor)
Committee memberĐorđe Obradović (predsjednik povjerenstva)
Committee memberIvan Tanta (član povjerenstva)
Committee memberPero Maldini (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Media and Public Relations)
Dubrovnik
Defense date and country2021-09-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Izazovi u radu zdravstvenih ustanova svakim danom postaju sve veći. Pojavom covid-19 pandemije, javlja se opterećenost ambulanti obiteljske medicine, što dovodi do pada kvalitete u pružanju zdravstvenih usluga. Uz to se najčešće veže i loša komunikacija zdravstvenih djelatnika, što u njihovom radu najčešće rezultira negativnim posljedicama. Iako medicina i odnosi s javnošću nisu dvije usko vezane djelatnosti, zajedno dovode do i više nego zadovoljavajućih rezultata. Kvalitetna komunikacija i odnosi s medijima, reputacija, brzina i kvaliteta rada samo su neke od karakteristika koje osnažuju zdravstvene ustanove i povjerenje u njih. Razvojem koje donosi 21. stoljeće, pojavile su se digitalizacija i komercijalizacija zdravstvenog sustava koje u pravim količinama mogu uspostaviti noviji i kvalitetniji način djelovanja. Uspostavljanjem odnosa s javnošću u zdravstvu organizaciji se daje potpuno nova dimenzija koja je medicinarima potrebna pogotovo u današnje doba pandemije. Neupitno je da će se institucije primarne zdravstvene zaštite u budućnosti morati pozabaviti odjelima za odnose s javnošću, te prepoznati da nije samo medicina ono što će njihov rad učiniti uspješnim i primijećenim.
Abstract (english)
Challenges in the work of health care institutions are growing every day. With the appearance of a covid-19 pandemic, the infirmary of family medicine is burdened, leading to a decline in quality in providing health services. In addition, poor communication between health care professionals is often associated, which in their work usually results in negative consequences. Although medicine and public relations are not two closely related activities, together they lead to more than satisfactory results. Quality communication and media relations, reputation, speed and quality of work are only some of the characteristics that strengthen health institutions and trust in them. With the development that brings about the 21 st century, digitalisation and commercialisation of the health care system have emerged, which in the right quantities can establish a newer and more qualitative way of action. Establishing public relations in health care gives the organization a completely new dimension which the medics need especially in today's pandemic. It is unquestionable that primary health care institutions will have to deal with the public relations departments in the future, and recognize that it is not only medicine that will make their work successful and noticeable.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:388823
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-03-21 10:12:48