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master's thesis
Društveno odgovorno poslovanje i korporativno upravljanje
2022. urn:nbn:hr:155:737905
Bagoje, Mara
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Bagoje, M. (2022). Društveno odgovorno poslovanje i korporativno upravljanje (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:737905

Bagoje, Mara. "Društveno odgovorno poslovanje i korporativno upravljanje." Master's thesis, University of Dubrovnik, 2022. https://urn.nsk.hr/urn:nbn:hr:155:737905

Bagoje, Mara. "Društveno odgovorno poslovanje i korporativno upravljanje." Master's thesis, University of Dubrovnik, 2022. https://urn.nsk.hr/urn:nbn:hr:155:737905

Bagoje, M. (2022). 'Društveno odgovorno poslovanje i korporativno upravljanje', Master's thesis, University of Dubrovnik, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:737905

Bagoje M. Društveno odgovorno poslovanje i korporativno upravljanje [Master's thesis]. Dubrovnik: University of Dubrovnik; 2022 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:155:737905

M. Bagoje, "Društveno odgovorno poslovanje i korporativno upravljanje", Master's thesis, University of Dubrovnik, Dubrovnik, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:155:737905

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Metadata
TitleDruštveno odgovorno poslovanje i korporativno upravljanje
Title (english)Corporate Social Resposibility and Corporate Governance
AuthorMara Bagoje
MentorIvona Vrdoljak Raguž (mentor)
Committee memberMarija Bečić (predsjednik povjerenstva)
Committee memberIris Lončar (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2022-04-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U ovom diplomskom radu obrađene su teorijske teme društveno odgovorno poslovanje i korporativno upravljanje. Nakon teorijskog dijela obrađen je bankarski sustav kroz društveno odgovorno poslovanje dok je korporativno upravljanje obrađeno na primjerima Zagrebačke banke i OTP banke. Na kraju je izrađena komparativna analiza dvaju banaka.Cjelinom društveno odgovorno poslovanje su analizirani: odgovorno ponašanje, korporativne društvene akcije, korporativno promoviranje društvenih ciljeva, marketing tvrtke povezan s društvenim ciljem, društveni marketing te korporativnu filantropiju, volonterski rad i društvene poslovne prakse, dok su se u cjelini korporativno upravljanje analizirali: pojam, mehanizmi, sustavi te agencijska teorija, teorija uslužnosti i stakeholderski pristup. Komparativnom analizom utvrđene su sličnosti i razlike dvaju banaka.
Abstract (english)
This master's thesis covers these theoretical topics: socially responsible business and corporate governance. After the theoretical part, the banking system is processed through the socially responsible business while the corporate governance is processed on the examples of OTP and Zagrebačka banka. Eventually, there is also a comparative analysis of two banks.On the one hand, in the section of socially responsible management the topics which are processed are: responsible behaviour, corporate social actions, corporate promotions of social goals, the company's marketing associated with a social goal, social marketing, corporate philanthropy, volunteer work and socially responsible business practices.On the other hand, in the section of corporate governance the topics which are processed are concepts, mechanisms, system, agency theory, service theory and stakeholders approach.By the corporate analysis we established the similarities and the differences between two banks and also the application of theory in practice.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:737905
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: IT Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-06-20 08:23:08