This paper tries to prove the importance of implementing digital technologies in modern business. The work is divided into several parts. The first part or the introductory part is descriptive and lists the purpose and in general which digital technologies are used in modern business. The second unit explains the difference between traditional and digital business. The third unit presents what digital technologies are and which we use for today's business, and what are the advantages and disadvantages of using digital technologies. The fourth unit talks about the process of digital transformation of business from a traditional approach to a digital one through the use and implementation of digital technologies in traditional business. The fifth unit represents the main part of the work or the topic of the thesis itself, that is, the use of digital technology in the automotive industry. In this topic, all the technologies used in the production of cars and which technologies can be found in the car itself are presented. For the case study, the example of the company Tesla Motors, the current leader in the market of electric cars and the latest technology in the industry was taken. The last part is the conclusion that talks about the basic facts and conclusions from the whole story and whether it is worthwhile to introduce new technologies in business.