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master's thesis
Izazovi i trendovi strateškog menadžmenta
2023. urn:nbn:hr:155:865611
Grmoja, Antonia
University of Dubrovnik
Department of Economics and Business Economics

Cite this document

Grmoja, A. (2023). Izazovi i trendovi strateškog menadžmenta (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:865611

Grmoja, Antonia. "Izazovi i trendovi strateškog menadžmenta." Master's thesis, University of Dubrovnik, 2023. https://urn.nsk.hr/urn:nbn:hr:155:865611

Grmoja, Antonia. "Izazovi i trendovi strateškog menadžmenta." Master's thesis, University of Dubrovnik, 2023. https://urn.nsk.hr/urn:nbn:hr:155:865611

Grmoja, A. (2023). 'Izazovi i trendovi strateškog menadžmenta', Master's thesis, University of Dubrovnik, accessed 27 April 2024, https://urn.nsk.hr/urn:nbn:hr:155:865611

Grmoja A. Izazovi i trendovi strateškog menadžmenta [Master's thesis]. Dubrovnik: University of Dubrovnik; 2023 [cited 2024 April 27] Available at: https://urn.nsk.hr/urn:nbn:hr:155:865611

A. Grmoja, "Izazovi i trendovi strateškog menadžmenta", Master's thesis, University of Dubrovnik, Dubrovnik, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:155:865611

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Metadata
TitleIzazovi i trendovi strateškog menadžmenta
Title (english)Trends and Challenges of Strategic Management
AuthorAntonia Grmoja
MentorIvona Vrdoljak Raguž (mentor)
Committee memberMarija Bečić (predsjednik povjerenstva)
Committee memberZorica Krželj Čolović (član povjerenstva)
GranterUniversity of Dubrovnik
(Department of Economics and Business Economics)
Dubrovnik
Defense date and country2023-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu je temeljem relevantne literature i dostupnih izvora objašnjena ključna važnost strateškog menadžmenta. Strateška sposobnost menadžera snažno utječe na razvoj poslovanja i tijek aktivnosti u poduzećima. U povijesti kao i u sadašnjosti i budućnosti prisutni su snažni utjecaji globalnih trendova koji za svoju posljedicu stvaraju izazove menadžerima. Kroz izazove i trendove na globalnom tržištu analizirat će se reakcije na promjene i ključne prilagodbe postojećoj situaciji. Glavni cilj svake organizacije je uspješno poslovanje i profitabilnost. Moraju se vršiti višestruke analize, prikupljati podaci i prilagođavati se promjenama na tržištu kako bi se ostvarila održiva konkurentska prednost.
Abstract (english)
In thesis, based on relevant literature and available sources, we had explained big importance of strategic management. The strategic ability of managers have strongly influences on developments od business and for flows on business activities in some company. In history, as well as in the present and future, we have a strong influences od global trends, which makes a lot of challanges for managers. Through global challenges and trends, we had analyzed reactions on changes and key adjustments for the existing situation. Main goal of every organization is successful business and profitability. We constantly need to perform multiple analyses, collect data and adapt to global changes, so we can make sustainable competitive advantage.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:865611
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-29 11:35:23