Title Obilježja posjetitelja s brodova na kružnim putovanjima Title (english) Cruise Ship Passengers Characteristics' Research Author Rebeka Kristić Mentor Ivana Pavlić (mentor)Committee member Ana Portolan (predsjednik povjerenstva)Committee member Barbara Puh (član povjerenstva)Granter University of Dubrovnik Defense date and country 2023-09-26, Croatia Scientific / art field, SOCIAL SCIENCES Abstract U prošlosti kružna putovanja brodom odnosno krstarenja smatrala su se luksuzom te su bila namijenjena ljudima visoke platežne moći. Prva krstarenja započela su u 19. stoljeću za vrijeme prijevoza parobrodom od kada se može pratiti kontinuirani razvoj pomorskih krstarenja tijekom narednim godinama. S porastom životnog standarda u svijetu, ali i širenjem ponude na tržištu krstarenja, došlo je do znatnog rasta na strani potražnje. Potražnja za pomorskim krstarenjima bilježi sve veći rast tijekom
... More godina na svim svjetskim tržištima. Iako još uvijek nema veliki udio u globalnom turističkom tržištu, i dalje se kontinuirano nalazi u fazi rasta. Zainteresiranim potrošačima je ponuđen pregršt itinerara s različitim destinacijama od Kariba, Mediterana pa do Antarktika. Također trajanje krstarenja se razlikuje od par dana pa sve do par mjeseci, a brodovi su sve bolje i modernije opremljeni te tako i sami postaju atrakcija za potrošače. Cijene krstarenja uključuju gotovo sve što je potrebno za izvanredno i jedinstveno putovanje kao što su smještaj, hrana i piće, cjelodnevna zabava te prijevoz između destinacija. Krstarenje je također manje stresan način putovanja jer se ne gubi vrijeme na prijevoz do odredišta. Putnici mogu slobodno jesti, piti, gledati tv, družiti se ili spavati u udobnosti dok brod vozi do sljedeće destinacije. Kao rezultat sve veće potražnje ovog atraktivnog načina putovanja formiraju se globalne kompanije krstarenja koje raspolažu brodovima kapaciteta i do nekoliko tisuća putnika. U današnje vrijeme dostupna su krstarenja po cijenama koje znatno variraju te tako sežu od jeftinih tj. budžet krstarenja do jako luksuznih krstarenja s mnogobrojnim pogodnostima. Moderni trendovi na tržištu krstarenja nalažu da svaki pojedinac može pronaći ono krstarenje koje savršeno odgovara njegovom budžetu i ukusu. Kružna putovanja brodovima mogu imati brojne pozitivne, ali i negativne utjecaje na turističku destinaciju. Pozitivni utjecaji ogledaju se kroz ekonomske učinke i razvoj infrastrukture obalnih destinacija odnosno luka pristanka, dok negativni utjecaji podrazumijevaju posljedice za okoliš i smanjenje kvalitete života lokalnog stanovništva. Osim samih brodova, još jedan od ključnih čimbenika kruzing turizma je i ponašanje posjetitelja za vrijeme njihovog boravka u turističkoj destinaciji. Dobrim poznavanjem njihovih obilježja i potrošačkih navika, destinacija se svojom ponudom može prilagoditi njihovim željama te tako maksimizirati profit odnosno korist. Neke od varijabli koje se mogu pokušati ispitati su: koliko su posjetitelji voljni potrošiti u destinaciji, gdje se najviše zadržavaju, na koje proizvode i usluge najviše troše, putuju li sami ili s drugima i sl. Osim destinacija, kruzing kompanije također uzimaju u obzir informacije o potrebama, sklonostima i životnom stilu putnika kako bi saznale što utječe na proces donošenja odluke o kupnji krstarenja. Istraživanje i analiza obilježja posjetitelja s kružnih putovanja mogu imati pozitivne posljedice za turističku destinaciju i kruzing kompanije, ali i za same posjetitelje. Less Abstract (english) In the past, round trips by ship or cruises were considered a luxury and were intended for people with high purchasing power. The first cruises began in the 19th century during steamboat transportation, from whence the continuous development of maritime cruises can be traced over the following years. With the increase in the standard of living in the world, but also with the increase in supply on the cruise market, there has been a significant growth on the demand side. The demand for
... More maritime cruises has been increasing over the years in all world markets. Although it still does not have a large share of the global tourism market, it is still continuously in a phase of growth. Interested consumers are offered a handful of itineraries with different destinations from the Caribbean, the Mediterranean to Antarctica. Also, the duration of the cruise varies from a few days to a few months, and the ships are increasingly better and more modernly equipped, thus becoming an attraction for consumers. Cruise prices include almost everything needed for an extraordinary and unique trip such as accommodation, food and drinks, all-day entertainment and transportation between destinations. A cruise is also a less stressful way to travel because time is not wasted on transportation to the destination. Passengers are free to eat, drink, watch TV, socialize or sleep in comfort while the ship travels to the next destination. As a result of the growing demand for this attractive way of travel, global cruise companies are being formed that have ships with a capacity of up to several thousand passengers. Nowadays, cruises are available at prices that vary a lot and range from cheap i.e. budget cruises to very luxurious cruises with numerous benefits. Modern trends in the cruise market dictate that every individual can find a cruise that perfectly suits their budget and taste. Round trips by ship can have numerous positive and negative impacts on a tourist destination. Positive impacts are seen through economic effects and the development of the infrastructure of coastal destinations or ports of call, while negative impacts imply consequences for the environment and a reduction in the quality of life of the local population. Apart from the ships themselves, another key factor of cruise tourism is the behaviour of passengers during their stay in the tourist destination. With a good knowledge of their characteristics and consumer habits, the destination can adapt its offer to their wishes and thus maximize profit or benefit. Some of the variables that can be tried to be examined are: how much visitors are willing to spend in the destination, where they stay the most, which products and services they spend the most on, whether they travel alone or with others, etc. In addition to destinations, cruise companies also take into account information about the needs, preferences and lifestyle of travellers to find out what influences the decision-making process of buying a cruise trip. Research and analysis of the characteristics of cruise passengers can have positive consequences both for tourist destinations and cruise companies, but also for the passengers themselves. Less Keywords
Krstarenje
Turistička destinacija
Obilježja posjetitelja
Keywords (english)
Cruising
Tourist Destination
Passengers' characteristics
Language croatian URN:NBN urn:nbn:hr:155:663029 Study programme Title: Business Economy; specializations in: Tourism, Marketing, International trade, IT management Type of resource Text File origin Born digital Access conditions Open access Terms of use Created on 2023-10-06 10:46:53
