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master's thesis
Strategije upravljanja u kriznim situacijama
2017. urn:nbn:hr:155:607194
Grujić, Marijana
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Grujić, M. (2017). Strategije upravljanja u kriznim situacijama (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:607194

Grujić, Marijana. "Strategije upravljanja u kriznim situacijama." Master's thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:607194

Grujić, Marijana. "Strategije upravljanja u kriznim situacijama." Master's thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:607194

Grujić, M. (2017). 'Strategije upravljanja u kriznim situacijama', Master's thesis, University of Dubrovnik, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:155:607194

Grujić M. Strategije upravljanja u kriznim situacijama [Master's thesis]. Dubrovnik: University of Dubrovnik; 2017 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:155:607194

M. Grujić, "Strategije upravljanja u kriznim situacijama", Master's thesis, University of Dubrovnik, Dubrovnik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:155:607194

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Metadata
TitleStrategije upravljanja u kriznim situacijama
Title (english)Strategies in crisis situations
AuthorMarijana Grujić
MentorIvona Vrdoljak Raguž (mentor)
Committee memberMarija Martinović (predsjednik povjerenstva)
Committee memberZorica Krželj Čolović (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2017-05-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovaj diplomski rad se bavi problematikom odabira strategija u kriznim uvjetima. Kriza može pogoditi bilo koje poduzeće iz različitih razloga. Krize mogu dovesti do nepopravljivih šteta za poduzeće, te tako dovesti do njegovog gašenja ili likvidacije. Pravovremenim reagiranjem i upotrebom kriznih strategija može se popraviti situacija i izvesti poduzeće van iz krize. Uporaba pravih strategija je odgovor na krizu. U ovom diplomskom radu su obrađena dva poduzeća: Pliva d.d. i Hrvatske željeznice d.o.o. Oba poduzeća su se susrela sa krizom u svom poslovanju koja je prouzročila gubitke za oba poduzeća kao i negativan imidž u javnosti. Odabirom strateškog zaokreta, odnosno strategije kontrakcije, poduzeća su se kroz vrijeme izvukla iz krize i nastavila uspješno poslovati.
Abstract (english)
This master thesis is about the selection of strategies in the crisis conditions. The crisis can hit any company for various reasons. Crisis can lead to irreparable damage to the company, and thus lead to its termination or liquidation. Prompt reaction and the use of crisis strategy can repaire situation and implement company out of the crisis. Using the right strategy is a response to the crisis. For example, the master thesis deals with two companies: Pliva and Hrvatske željeznice. Both companies have met with a crisis in its business that has caused losses for both companies, as well as the negative public image. Choosing a strategic shift or contraction strategy, companies had resolved its crisis through time and continued to operate successfully.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:607194
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-06-14 08:12:19