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master's thesis
Analiza percepcije javnosti o skandalima slavnih osoba - studija slučaja: John Mulaney i Ned Fulmer
2024. urn:nbn:hr:155:367908
Curavić, Lucija
University of Dubrovnik
Faculty of Media and Public Relations

Cite this document

Curavić, L. (2024). Analiza percepcije javnosti o skandalima slavnih osoba - studija slučaja: John Mulaney i Ned Fulmer (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:367908

Curavić, Lucija. "Analiza percepcije javnosti o skandalima slavnih osoba - studija slučaja: John Mulaney i Ned Fulmer." Master's thesis, University of Dubrovnik, 2024. https://urn.nsk.hr/urn:nbn:hr:155:367908

Curavić, Lucija. "Analiza percepcije javnosti o skandalima slavnih osoba - studija slučaja: John Mulaney i Ned Fulmer." Master's thesis, University of Dubrovnik, 2024. https://urn.nsk.hr/urn:nbn:hr:155:367908

Curavić, L. (2024). 'Analiza percepcije javnosti o skandalima slavnih osoba - studija slučaja: John Mulaney i Ned Fulmer', Master's thesis, University of Dubrovnik, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:367908

Curavić L. Analiza percepcije javnosti o skandalima slavnih osoba - studija slučaja: John Mulaney i Ned Fulmer [Master's thesis]. Dubrovnik: University of Dubrovnik; 2024 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:155:367908

L. Curavić, "Analiza percepcije javnosti o skandalima slavnih osoba - studija slučaja: John Mulaney i Ned Fulmer", Master's thesis, University of Dubrovnik, Dubrovnik, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:155:367908

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Metadata
TitleAnaliza percepcije javnosti o skandalima slavnih osoba - studija slučaja: John Mulaney i Ned Fulmer
Title (english)An analysis of public perception of celebrity scandals - a case study: John Mulaney and Ned Fulmer
AuthorLucija Curavić
MentorNatalia Stagl-Škaro (mentor)
Committee memberPero Maldini (predsjednik povjerenstva)
Committee memberDavor Pauković (član povjerenstva)
Committee memberNatalia Stagl-Škaro (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Media and Public Relations)
Dubrovnik
Defense date and country2024-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Ovim radom napravljene su dvije studije slučaja o jedna o komičaru John Mulaney-ju, a druga o bivšem članu YouTuberske skupine The Try Guys Ned Fulmer-u. Osim studija slučaja provedena je i kvantitativna analiza online članaka o John Mulaney-ju i Ned Fulmer-u koji su objavljeni u vremenskom razdoblju od šest mjeseci nakon što je javnost saznala za njihove skandale. Kroz rad su se razmotrile razlike u načinu na koji se izvještava o skandalima celebrityja i influencera. Provedenom analizom sadržaja vidljivo je kako je najveća razlika u publicitetu između influencera i celebrityja za vrijeme njihovih skandala to što se u skandalima influencera stavlja veći fokus na to kako je njihov skandal utjecao na njihove obožavatelje i njihov odnos s njihovim obožavateljima. U radu su također objašnjeni teorijski pojmovi celebrity, influencer, novi mediji, društvene mreže, wife guys i skandali.
Abstract (english)
This thesis conducted two case studies, one on the comedian John Mulaney, and the other on the former member of the YouTube group The Try Guys, Ned Fulmer. In addition to the case studies, a quantitative analysis of online articles about John Mulaney and Ned Fulmer published within a period of six months after the public became aware of their scandals was conducted.The research considered the differences in the way celebrity and influencer scandals are reported on. The content analysis shows that the biggest difference in publicity between influencers and celebrities during their scandals is that in influencer scandals, more focus is placed on how their scandal affected their fans and their relationship with their fans. The paper also explains the theoretical concepts of celebrity, influencer, new media, social networks, wife guys and scandals.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:367908
Study programmeTitle: /
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra odnosa s javnostima (sveučilišni/a magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-11 10:24:19