This paper will analyze the family agricultural business with all its elements, it will be talked about the importance it has for people’s lives, what is the method of establishment and what its business looks like. Furthermore, the measures and the support of the European Union, state, and the county, which the family agricultural business can achieve and use for its progress and invest given funds in its business will be listed. Emphasis is placed on family agricultural businesses from the area of Dubrovnik and its surroundings. Although this area is famous for its tourist offer, the other side of the Dubrovnik-Neretva County will be shown here, that is, its rural area and the functioning of agriculture through family agricultural businesses. It is an area with limited arable land, primarily due to its size and relief characteristics. Despite this, there is an enormous potential in the form of development of agricultural activity in which family agricultural businesses play a key role. The development of family agricultural businesses will lead to the creation of new jobs and return of young people to rural areas which is an important factor for the Republic of Croatia as well as for Dubrovnik-Neretva County in these days. At the end of this paper there are examples of several family agricultural businesses from the wider Dubrovnik area through which their work will be explained, the products they offer will be shown, the ways in which they sell them and what additional activities in which they can engage.