On the world map, the Republic of Croatia iz more and more definde as popular tourist destination. Because of its diversity and natural beauties, rich and interesting history as well as geographical location, it has the prospect of making even more use of its potential by adapting to global tourism needs and trends. Dubrovnik – Neretva County is the southest part of our homeland and is considered as one of the most developed counties. With its rich history and diversity, led by the city of Dubrovnik, it is an attractive and desirable tourist destination known throughout the world. The most famous attraction of our county is the Old City of Dubrovnik, but the walls of Ston, the Neretva delta, Konavle and many islands are also attractive. With the construction of the Pelješac Bridge and its connecting of Dubrovnik – Neretva County to the integrity of the territory of the Republic of Croatia, our county, in addition to gaining another tourist product, also has great benefits in terms of economy and tourism, because transport connectivity is one of the most important factors of modern tourism. The subject of this paper is an overview of tourist trends through statistical data in a short period of time with an emphasis on various circumstances that influence the movement of tourist trends and indicators. The aim of the paper is to point out the need to adapt tourist destinations and tourist strategies to various tourist trends. How to be as resistant as possible to the circumstances happening in the world and how to remain an attractive and desirable destination in these challenging and dynamic times.