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master's thesis
Brendiranje Dubrovnika kao filmske destinacije
2017. urn:nbn:hr:155:114416
Begušić, Ivona
University of Dubrovnik
Department of Communicology

Cite this document

Begušić, I. (2017). Brendiranje Dubrovnika kao filmske destinacije (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:114416

Begušić, Ivona. "Brendiranje Dubrovnika kao filmske destinacije." Master's thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:114416

Begušić, Ivona. "Brendiranje Dubrovnika kao filmske destinacije." Master's thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:114416

Begušić, I. (2017). 'Brendiranje Dubrovnika kao filmske destinacije', Master's thesis, University of Dubrovnik, accessed 21 March 2023, https://urn.nsk.hr/urn:nbn:hr:155:114416

Begušić I. Brendiranje Dubrovnika kao filmske destinacije [Master's thesis]. Dubrovnik: University of Dubrovnik; 2017 [cited 2023 March 21] Available at: https://urn.nsk.hr/urn:nbn:hr:155:114416

I. Begušić, "Brendiranje Dubrovnika kao filmske destinacije", Master's thesis, University of Dubrovnik, Dubrovnik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:155:114416

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Metadata
TitleBrendiranje Dubrovnika kao filmske destinacije
Title (english)Branding Dubrovnik as a filming destination
AuthorIvona Begušić
MentorIvana Pavlić (mentor)
Committee memberNatalia Stagl-Škaro (predsjednik povjerenstva)
Committee memberĐorđe Obradović (član povjerenstva)
Committee memberMato Brautović (član povjerenstva)
GranterUniversity of Dubrovnik
(Department of Communicology)
Dubrovnik
Defense date and country2017-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Glavna tema ovog rada je brendiranje destinacija te uloga filmske umjetnosti u brendiranju Dubrovnika, jedne od najpoznatijih europskih turističkih destinacija, kao filmske destinacije. Uz objašnjenje osnovnih pojmova i procesa kod brendiranja destinacija autor smatra kako se filmska umjetnost može iskoristiti kao vrijedan potencijal kod brendiranja filmske destinacije. Naglasak na ovu temu je dala i činjenica da je jedna od najpoznatijih svjetskih televizijskih serija, Igra Prijestolja, dijelom snimana upravo u Dubrovniku i okolici te se uspjeh te televizijske serije širi i na lokacije na kojima je serija snimana što rezultira dodatnom razvoju turizma ovog grada i cijele županije.
Abstract (english)
The main focus of this Master thesis is destination branding and the role of film art in branding Dubrovnik, one of the most famous European tourist destinations, as a film destination. In addition to explaining the basic concepts and processes in destination branding, the author believes that film art can be used as a valuable potential in branding the destination as a film destination. The emphasis on this theme was given by the fact that the one of the world`s most famous TV series, Game of Thrones, has been partly filmed in Dubrovnik and its surrounding area, and the success of this television series expands to the locations where the series was shot resulting in further development of this city`s tourism as well as the tourism in the whole county.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:114416
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-17 07:29:50