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undergraduate thesis
Etnocentrizam starijih hrvatskih potrošača
2018. urn:nbn:hr:155:541859
Milin, Branka
University of Dubrovnik
Department of Economics and Business Economics

Cite this document

Milin, B. (2018). Etnocentrizam starijih hrvatskih potrošača (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:541859

Milin, Branka. "Etnocentrizam starijih hrvatskih potrošača." Undergraduate thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:541859

Milin, Branka. "Etnocentrizam starijih hrvatskih potrošača." Undergraduate thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:541859

Milin, B. (2018). 'Etnocentrizam starijih hrvatskih potrošača', Undergraduate thesis, University of Dubrovnik, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:155:541859

Milin B. Etnocentrizam starijih hrvatskih potrošača [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2018 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:155:541859

B. Milin, "Etnocentrizam starijih hrvatskih potrošača", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:155:541859

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Metadata
TitleEtnocentrizam starijih hrvatskih potrošača
Title (english)Older Croatian consumer ethnocentrism
AuthorBranka Milin
MentorIvana Pavlić (mentor)
Committee memberBarbara Puh (predsjednik povjerenstva)
Committee memberMarija Dragičević (član povjerenstva)
GranterUniversity of Dubrovnik
(Department of Economics and Business Economics)
Dubrovnik
Defense date and country2018-06-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Potrošački etnocentrizam označava sklonost potrošača prema domaćim (tuzemnim) proizvodima, odnosno proizvodima koji su proizvedeni u Republici Hrvatskoj. U ovom radu analizirane su osnovne karakteristike potrošačkog etnocentrizma starijih potrošača. Osnovni cilj rada je utvrđivanje teorijskih osnova potrošačkog etnocentizma dok se empirijskim istraživanjem želi utvrditi tendencije etnocentrizma kod starijih potrošača u Republici Hrvatskoj. Rezultati istraživanja pokazuju da su stariji potrošači skloniji odabiru domaćih proizvoda kad je riječ o hrani i piću što ukazuje na njihovu izrazitu etnocentričnost u ovom kontekstu. Kad je riječ o drugim grupama proizvoda poput odjeće i obuće, telekomunikacijskih uređaja i kućanskih aparata potrošači vjerojatno više vrednuju neke druge elemente proizvoda kao što su cijena i kvaliteta.
Abstract (english)
Consumer ethnocentrism indicates the consumer's preference towards domestic products. This paper analyses the basic characteristics of consumer ethnocentrism of older consumers. The main goal of the paper is to determine the theoretical basis of consumer ethnocentrism while empirical research determines tendencies of ethnocentrism among older consumers in the Republic of Croatia. The research results show that older consumers are more inclined to select domestic products such as food and drink, which indicates their ethnocentricity in this context. Consumers are more likely to value some other product elements such as price and quality for product groups such as clothing and footwear, telecommunications devices and household appliances
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:541859
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public note3851
Created on2018-06-28 08:24:55