prikaz prve stranice dokumenta Analiza zadovoljstva korisnika usluga taksi prijevoza
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master's thesis
Analiza zadovoljstva korisnika usluga taksi prijevoza
2018. urn:nbn:hr:155:965278
Gnječ, Katarina
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Gnječ, K. (2018). Analiza zadovoljstva korisnika usluga taksi prijevoza (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:965278

Gnječ, Katarina. "Analiza zadovoljstva korisnika usluga taksi prijevoza." Master's thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:965278

Gnječ, Katarina. "Analiza zadovoljstva korisnika usluga taksi prijevoza." Master's thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:965278

Gnječ, K. (2018). 'Analiza zadovoljstva korisnika usluga taksi prijevoza', Master's thesis, University of Dubrovnik, accessed 11 December 2024, https://urn.nsk.hr/urn:nbn:hr:155:965278

Gnječ K. Analiza zadovoljstva korisnika usluga taksi prijevoza [Master's thesis]. Dubrovnik: University of Dubrovnik; 2018 [cited 2024 December 11] Available at: https://urn.nsk.hr/urn:nbn:hr:155:965278

K. Gnječ, "Analiza zadovoljstva korisnika usluga taksi prijevoza", Master's thesis, University of Dubrovnik, Dubrovnik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:155:965278

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Metadata
TitleAnaliza zadovoljstva korisnika usluga taksi prijevoza
Title (english)Taxi service users satisfaction analysis
AuthorKatarina Gnječ
MentorBarbara Puh (mentor)
Committee memberIvana Pavlić (predsjednik povjerenstva)
Committee memberMarija Dragičević (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2018-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Liberalizacija taksi usluga na hrvatskom tržištu otvorila je pitanje kvalitete usluge postojećih ali i novih pružatelja taxi usluga, odnosno na koje načine taksi prijevoznici nastoje zadržati postojeće i steći nove korisnike. Cilj istraživanja je otkriti razinu zadovoljstva korisnika taksi prijevoza, koji su korisnikovi prioriteti pri odabiru taksi prijevoznika, te pokušati utvrditi da li povećani broj pružatelja usluga taksi prijevoza utječe na samu kvalitetu i vrijednost usluge. Rad započinje sa razradom teorijskog dijela istraživanja tržišta u kojemu autor rada objašnjava procese i važnost istraživanja tržišta te razrađuje osnovna pitanja na koje istraživanje treba dati odgovor. te definira korisnikove potrebe i razine zadovoljstva uslugama taksi prijevoznika. Također, autor opisuje i povijest razvoja taksi usluga, te navodi sve izazove koje pružanje prijevozničkih usluga donosi i pod kojim regulativama se danas pruža usluga taksi prijevoza. Rezultati istraživanja upućuju na načelno zadovoljstvo korisnika uslugama taksi prijevoza, no ne mogu se poistovjetiti sa niti jednim brendom pružatelja usluga, stoga su otvoreni za prihvaćanje inovacija na području usluga prijevoza.
Abstract (english)
The liberalization of taxi services on the Croatian market has raised the question of the quality of service of existing but also new taxi service providers, the way carriers try to keep existing ones and acquire new users. The aim of the research is to reveal the level of user satisfaction of taxi transport users. The thesis begins with the elaboration of the theoretical part of the market research in which the author explains the processes and importance of the market research and elaborates on the basic questions to which the research should give answers, further defines the user's needs and the level of satisfaction with the cargo taxi services. Also, the author describes the history of taxi service development and cites all the challenges which the transport services provide together with regulations under which taxi service is currently provided. The results of the research indicate the users satisfaction with taxi services, but they can not be identified with any brand of service provider, so they are open to accept innovations in the field of transport services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:965278
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note3897
Created on2018-09-28 10:10:55