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master's thesis
Važnost odabira optimalnog prodajnog spleta kod posrednika u turizmu
2018. urn:nbn:hr:155:340220
Šimunović, Marija
University of Dubrovnik
Department of Economics and Business Economics

Cite this document

Šimunović, M. (2018). Važnost odabira optimalnog prodajnog spleta kod posrednika u turizmu (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:340220

Šimunović, Marija. "Važnost odabira optimalnog prodajnog spleta kod posrednika u turizmu." Master's thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:340220

Šimunović, Marija. "Važnost odabira optimalnog prodajnog spleta kod posrednika u turizmu." Master's thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:340220

Šimunović, M. (2018). 'Važnost odabira optimalnog prodajnog spleta kod posrednika u turizmu', Master's thesis, University of Dubrovnik, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:155:340220

Šimunović M. Važnost odabira optimalnog prodajnog spleta kod posrednika u turizmu [Master's thesis]. Dubrovnik: University of Dubrovnik; 2018 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:155:340220

M. Šimunović, "Važnost odabira optimalnog prodajnog spleta kod posrednika u turizmu", Master's thesis, University of Dubrovnik, Dubrovnik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:155:340220

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Metadata
TitleVažnost odabira optimalnog prodajnog spleta kod posrednika u turizmu
Title (english)The importance of choosing an optimal distribution mix in business of travel intermediaries
AuthorMarija Šimunović
MentorIris Mihajlović (mentor)
Committee memberKatija Vojvodić (predsjednik povjerenstva)
Committee memberZorica Krželj Čolović (član povjerenstva)
GranterUniversity of Dubrovnik
(Department of Economics and Business Economics)
Dubrovnik
Defense date and country2018-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U radu je naglasak na promjene u poslovanju turističkih posrednika koje su prvenstveno posljedica uporabe novih komunikacijskih tehnologija. Zahvaljujući novoj tehnologiji, korištenje direktnih oblika distribucije u turizmu često se i lako primjenjuje. Zbog velikog broja inovacija na globalnom tržištu, često se preispituje uloga posrednika u turizmu. Turističke agencije i turoperatori moraju se prilagoditi novim uvjetima na tržištu, ili se neće moći izboriti s konkurencijom. Rad se bavi opisom efikasnosti prodajnih kanala posrednika primjenom nove tehnologije. Istraživanjem važnosti odabira optimalnog prodajnog spleta dokazuje se razina utjecaja čimbenika u okolini posrednika koja je ključna u odabiru kanala distribucije. U radu će se donijeti zaključci o trenutnom stanju na turističkom tržištu.
Abstract (english)
This graduate thesis deals with the changes in the business of travel agents, which are primarily due to the use of new communication technologies. Thanks to new technology, the use of direct forms of distribution in tourism is often used and easy to apply. Due to the large number of innovations in the global market, the role of mediators in tourism is often re-examined. Tourist agencies and tour operators have to adapt to new market conditions, or they will not be able to compete with the competition. This thesis also deals with a description of the efficiency of sales channels of intermediaries by applying new technology. Research of the importance of choosing an optimal distribution mix in business of travel intermediaries proves the level of infulence of factors in the environment of intermediaries that is crucial in choosing distribution channels. Thesis will bring conclusions on the current state of the tourism market
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:340220
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note3908
Created on2018-10-02 07:25:56