Investment analysis can be defined as the process of evaluating an investment for profitability and risk, and it has the purpose of measuring how the given investment is a good fit for a portfolio. In terms of the complexity of financial decisions, we can distinguish between three specific types of investment decisions: whether to or not to invest decision, mutually exclusive investment decision and combination of investment projects decision. Using the example of Nextbike Public Bicycle System, the paper provides an overview of its investment decisions and operational analyses of the business. Indicators of profitability, indicators of asset turnover, indicators of liquidity and solvency, indicators of efficacy of shareholders’ investments and indicators of added value are defined as business performance indicators. The analysis of business performance for Nextbike is made on the basis of data collected and an interview with the CEO of the firm. The company is partially financed from own sources and partially through a loan. The analysis suggests that Nextbike investment was successful. Users have recognized Nextbike as the most affordable, fastest, healthiest and most enjoyable way of transport in the Zagreb city. Nextbike significantly reduces emissions of harmful gases, noise, traffic congestions and parking problems. In addition, bicycling has a positive impact on psychological and physical health of all users.