Hotel industry is considered one of the most important activities in the economy because of its impact on the development of tourism. In order to make a hotel business successful, they often decide on development strategies. Strategic partnership is one of the growth strategies that give hotelier the opportunity to improve market placements, increase business and strengthen competitive advantage. The most common reasons for strategic merger are financial, motivation to acquire and exchange knowledge and technology, and market and management motives. Strategic forms are clusters, strategic partnerships, and strategic alliances. Clustering represents the interconnection of certain related companies in one set to achieve common interests. Clusters are considered to be based on improving competitiveness and profitability of Croatian tourism. They are also considered as a powerful framework for sustainable development of the destination. Strategic partnerships offer the possibility of existence on the market. The hotel company in strategic alliances unites its strength, knowledge and skills under certain conditions. The goal of the alliance is to strengthen its own competitive position. In any form of association, joint co-operation is required which will ultimately lead to the achievement of the goals. In the framework of the graduate thesis, research was conducted on 10 hotel companies. The goal was to determine which form of strategic partnership is most beneficial. After processing the results, it is apparent that hotel companies usually enter other forms of alliances, associations and unions.