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master's thesis
"Postizanje konkurentske prednosti na primjeru uzgajivača bijele ribe"
2019. urn:nbn:hr:155:333981
Ramić, Katarina
University of Dubrovnik
Department of Applied Ecology

Cite this document

Ramić, K. (2019). "Postizanje konkurentske prednosti na primjeru uzgajivača bijele ribe" (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:333981

Ramić, Katarina. ""Postizanje konkurentske prednosti na primjeru uzgajivača bijele ribe"." Master's thesis, University of Dubrovnik, 2019. https://urn.nsk.hr/urn:nbn:hr:155:333981

Ramić, Katarina. ""Postizanje konkurentske prednosti na primjeru uzgajivača bijele ribe"." Master's thesis, University of Dubrovnik, 2019. https://urn.nsk.hr/urn:nbn:hr:155:333981

Ramić, K. (2019). '"Postizanje konkurentske prednosti na primjeru uzgajivača bijele ribe"', Master's thesis, University of Dubrovnik, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:155:333981

Ramić K. "Postizanje konkurentske prednosti na primjeru uzgajivača bijele ribe" [Master's thesis]. Dubrovnik: University of Dubrovnik; 2019 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:155:333981

K. Ramić, ""Postizanje konkurentske prednosti na primjeru uzgajivača bijele ribe"", Master's thesis, University of Dubrovnik, Dubrovnik, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:155:333981

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Metadata
Title"Postizanje konkurentske prednosti na primjeru uzgajivača bijele ribe"
Title (english)"Achieving competitive advantages on the example of a group of white fish breeders"
AuthorKatarina Ramić
MentorZorica Krželj Čolović (mentor)
Committee memberBranko Glamuzina (predsjednik povjerenstva)
Committee memberVlasta Bartulović (član povjerenstva)
Committee memberZorica Krželj Čolović (član povjerenstva)
GranterUniversity of Dubrovnik
(Department of Applied Ecology)
Dubrovnik
Defense date and country2019-06-19, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Interdisciplinary Technical Sciences
Abstract
Ostvarivanje konkurentske prednosti temelj je suvremenog uspješnog poslovanja. Kako potrošaču ponuditi upravo ono što želi i učiniti to bolje od konkurencije pitanje je na koje sva poduzeća danas traže odgovor kako bi održala svoje poslovanje i pronašla put do uspjeha. Pritom treba imati na umu da postoje određene specifičnosti s obzirom na različite djelatnosti. Sukladno navedenom, u ovome radu istraženo je postizanje konkurentske prednosti na primjeru grupacija uzgajivača bijele ribe. Ustanovljeno je da u svrhu postizanja konkurentske prednosti klaster udruženja postaju važan instrument za postizanje spomenutog cilja posebno za male ili srednje tvrtke odnosno uzgajivače u Republici Hrvatskoj. Naime registrirani uzgajivači klaster udruženje smatraju jednim od temeljnih faktora za postizanje konkurentnosti kod suvremenih malih i srednjih uzgajivača bijele ribe, a odabrana strategija za postizanje konkurenske prednosti je strategija diferencijacije
Abstract (english)
Achieving competitive advantage is the foundation of modern business success. How to offer to the consumer exactly what he wants and to do it better then the competition is the question to which all companies are searching the answer for, so they could maintain their business and find the way to success. We need to keep in mind that there are certain specifics with regard to different activities. Consequently, the paper deals with the achievement of competitive advantage on the example of a group of white fish breeders. It has been established that, in order to achieve the competitive advantage, the cluster of associations becomes an important instrument for achieving this goal, especially for small and medium-sized businesses or breeders in the Republic of Croatia. Namely registered cluster growers are considered to be one of the key factors for achieving competitiveness in modern small and medium-sized white fish farmers, and the strategy chosen to achieve the competitive advantage is the differentiation strategy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:333981
Study programmeTitle: Mariculture
Study programme type: university
Study level: graduate
Academic / professional title: magistar/ magistra inženjer/inženjerka marikulture (magistar/ magistra inženjer/inženjerka marikulture)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-07-19 09:37:25