The man doesn´t know what exists outside of him because he experiences the world of himself by treating the factors that affect to him, and he perceived by its five senses: vision, hearing, tactile, taste, scent and sensation. He absorbs millions of messages through them, and he is not even aware of it. Some of them can be hidden, even though consumer can´t see them, they can be very effective. From magazines, cartoons, music, newspapers, even websites, they are everywhere. The question is whether subliminal perception can change consumer message, attitude, character, behaviour? Of course! Subliminal or concealed advertising is a signal or message that is below the limits of human perception so that the eye or the mind can´t deliberately register them. So consumer can 'absorb' ideas or feelings that he later experience as if it were our thinking, but it is not. They can be in the sound like some of the messages recorded below the threshold of hearing, as well as in pictures and designs, movies, commercials, posters, backgrounds on various web pages, where they can be inserted into some content, and consumer do not even understand it. Numerous studies have shown that subliminal messages really work. When it came to the advertising industry, they started investing not only in marketing but also in controlling mind and propaganda. Every modern magazine, the most important newspaper, to contain subliminal messages. Interestingly, the most common words, images are related to sex. The reason is that suggesting people on sex stimulates energy through multiple aspects, as well as buying on products that are advertised.