prikaz prve stranice dokumenta Financiranje poslovnog projekta putem masovnog financiranja
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master's thesis
Financiranje poslovnog projekta putem masovnog financiranja
2019. urn:nbn:hr:155:851978
Krstičević, Mario
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Krstičević, M. (2019). Financiranje poslovnog projekta putem masovnog financiranja (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:851978

Krstičević, Mario. "Financiranje poslovnog projekta putem masovnog financiranja." Master's thesis, University of Dubrovnik, 2019. https://urn.nsk.hr/urn:nbn:hr:155:851978

Krstičević, Mario. "Financiranje poslovnog projekta putem masovnog financiranja." Master's thesis, University of Dubrovnik, 2019. https://urn.nsk.hr/urn:nbn:hr:155:851978

Krstičević, M. (2019). 'Financiranje poslovnog projekta putem masovnog financiranja', Master's thesis, University of Dubrovnik, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:851978

Krstičević M. Financiranje poslovnog projekta putem masovnog financiranja [Master's thesis]. Dubrovnik: University of Dubrovnik; 2019 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:155:851978

M. Krstičević, "Financiranje poslovnog projekta putem masovnog financiranja", Master's thesis, University of Dubrovnik, Dubrovnik, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:155:851978

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Metadata
TitleFinanciranje poslovnog projekta putem masovnog financiranja
Title (english)Financing a Business Project by Using Crowdfunding
AuthorMario Krstičević
MentorIvan Jelčić (mentor)
Committee memberIris Lončar (predsjednik povjerenstva)
Committee memberIvo Šperanda (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2019-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Predmet diplomskog rada je financiranje poslovnog projekta putem masovnog financiranja. Radi se o jednoj od mogućnosti inovativnog oblika financiranja, ali osim načina prikupljanja financijskih sredstava radi se i o marketinškom i društvenom konceptu kroz koji pojedinci, timovi, udruge, poduzetnici i ostali zainteresirani mogu predstaviti svoje ideje i postići uspjeh. Proces masovnog financiranja započinje tako da se predstavi projekt grupi korisnika platforme, odnosno potencijalnim donatorima ili investitorima, koji se financijski uključuju u projekt. Postoje četiri glavne kategorije crowdfunding platformi koje se temelje na donacijama, nagradama, posuđivanju ili vlasničkim udjelima. Cilj rada je definirati masovno financiranje te prikazati njegov razvoj. Objasnit će se kategorije masovnog financiranja kao i sam proces masovnog financiranja. Cilj je istaknuti najpoznatije crowdfunding platforme pri čemu će se napravit njihova analiza i usporedba. Istaknut će se razvijenost crowdfundinga u Republici Hrvatskoj.
Abstract (english)
The subject of the thesis is the financing of a business project through mass financing. It is one of the possibilities of an innovative form of financing, but apart from the way of raising funds, it is also a marketing and social concept through which individuals, teams, associations, entrepreneurs and others interested can present their ideas and achieve success. The mass funding process begins by presenting the project to a group of platform users, that is, potential donors or investors, who are financially involved in the project. There are four major categories of crowdfunding platforms that are based on donations, rewards, borrowing or equity. The aim of the paper is to define mass financing and to show its development. The categories of mass funding will be explained as well as the process of mass financing itself. The goal is to highlight the most famous crowdfunding platforms and analyze and compare them. The development of crowdfunding in the Republic of Croatia will be emphasized.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:851978
Study programmeTitle: Financial Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica financijskog menadžmenta (stručni/a specijalist/ specijalistica financijskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note4022
Created on2019-10-03 07:58:14