This paper discusses the influence of situational factors on consumer behaviour. What exactly consumer behaviour is, what kind of process it is, what exploring consumer behaviour consists of. How do marketers examine their behaviour, are consumers under any influence during their purchase, are they perhaps affected by their family, or are there unplanned purchases. How do consumers choose where to shop, how important are the interior or the exterior of the store. All these issues are presented in this paper. In this empirical part of the paper, research was also conducted on this topic, trying to get in to the consumer psyche even better and to explore what are the influence sand motives that may affect their purchase and selection of a particular product among the masses of others. The results of the research are presented in graphs, taking the arithmetic mean of all the answers to the questions asked and forming an overall grade for each individual question. What the results of the research are and whether they are expected or not will be determined at the very end of this paper.