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master's thesis
Istraživanje navika korištenja društvene mreže Facebook
2020. urn:nbn:hr:155:968606
Čagalj, Katarina
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Čagalj, K. (2020). Istraživanje navika korištenja društvene mreže Facebook (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:968606

Čagalj, Katarina. "Istraživanje navika korištenja društvene mreže Facebook." Master's thesis, University of Dubrovnik, 2020. https://urn.nsk.hr/urn:nbn:hr:155:968606

Čagalj, Katarina. "Istraživanje navika korištenja društvene mreže Facebook." Master's thesis, University of Dubrovnik, 2020. https://urn.nsk.hr/urn:nbn:hr:155:968606

Čagalj, K. (2020). 'Istraživanje navika korištenja društvene mreže Facebook', Master's thesis, University of Dubrovnik, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:968606

Čagalj K. Istraživanje navika korištenja društvene mreže Facebook [Master's thesis]. Dubrovnik: University of Dubrovnik; 2020 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:155:968606

K. Čagalj, "Istraživanje navika korištenja društvene mreže Facebook", Master's thesis, University of Dubrovnik, Dubrovnik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:155:968606

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Metadata
TitleIstraživanje navika korištenja društvene mreže Facebook
Title (english)Exploring Social Network Usage Habits: The Case of Facebook
AuthorKatarina Čagalj
MentorBarbara Puh (mentor)
Committee memberIvana Pavlić (predsjednik povjerenstva)
Committee memberZorica Krželj Čolović (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2020-12-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U današnje vrijeme je tehnologija jako razvijena, što je vidljivo u globalnoj korištenosti interneta, uključujući i korištenje društvenih mreža koje su promjenile način komunikacije i navike korištenja slobodnog vremena. Jednostavnost korištenja i mnogobrojne mogućnosti putem raznih aplikacija su glavni razlozi njihove velike popularnosti. Veliki utjecaj imaju na potrošače i njihovo ponašanje prilikom odabira određenog proizvoda ili usluge, te ih navode na praćenje brojnih trendova koji svakodnevno kruže društvenim mrežama. Društvene mreže su postale vrlo popularne ponajviše među mladima, a pored mnogih koje su danas prisutne, Facebook se još uvijek može nazvati najpopularnijom društvenom mrežom na svijetu. Facebook je postao novi oblik komunikacije i društvenosti te na taj način postavlja nove modele ponašanja i društvenog povezivanja. U ovom diplomskom radu su prikazani rezultati istraživanja kojim su se željele utvrditi navike korištenja društvene mreže Facebook. Rezultati pokazuju kako veliki broj ispitanika svakodnevno koristi Facebook, te provode znatnu količinu svog slobodnog vremena na ovoj društvenoj mreži.
Abstract (english)
Nowadays, technology is highly developed, which is evident in the global use of the Internet, including the use of social networks that have changed the way of communication and habits of leisure use. User friendliness and numerous features through various applications are the main reasons for their great popularity. They have a great influence on consumers and their behavior when choosing a particular product or service, and lead them to follow the many trends that circulate on social networks on a daily basis. Social networks have become very popular mostly among young people, and in addition to the many that are present today, Facebook can still be called the most popular social network in the world. Facebook has become a new form of communication and sociability and thus sets new models of behavior and social connection. This thesis presents the results of research that sought to determine the habits of using the social network Facebook. The results show that a large number of respondents use Facebook on a daily basis, and spend a significant amount of their free time on this social network.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:968606
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note4138
Created on2020-12-09 12:34:31