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master's thesis
Odnosi s javnostima i marketing Dubrovačkih muzeja
2020. urn:nbn:hr:155:900209
Šimović, Ružica
University of Dubrovnik
Faculty of Media and Public Relations

Cite this document

Šimović, R. (2020). Odnosi s javnostima i marketing Dubrovačkih muzeja (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:900209

Šimović, Ružica. "Odnosi s javnostima i marketing Dubrovačkih muzeja." Master's thesis, University of Dubrovnik, 2020. https://urn.nsk.hr/urn:nbn:hr:155:900209

Šimović, Ružica. "Odnosi s javnostima i marketing Dubrovačkih muzeja." Master's thesis, University of Dubrovnik, 2020. https://urn.nsk.hr/urn:nbn:hr:155:900209

Šimović, R. (2020). 'Odnosi s javnostima i marketing Dubrovačkih muzeja', Master's thesis, University of Dubrovnik, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:900209

Šimović R. Odnosi s javnostima i marketing Dubrovačkih muzeja [Master's thesis]. Dubrovnik: University of Dubrovnik; 2020 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:155:900209

R. Šimović, "Odnosi s javnostima i marketing Dubrovačkih muzeja", Master's thesis, University of Dubrovnik, Dubrovnik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:155:900209

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Metadata
TitleOdnosi s javnostima i marketing Dubrovačkih muzeja
Title (english)Marketing and public relations of Dubrovnik Museums
AuthorRužica Šimović
MentorMarija Dragičević Ćurković (mentor)
Committee memberDavor Pauković (predsjednik povjerenstva)
Committee memberMarijana Musladin (član povjerenstva)
Committee memberMarija Dragičević Ćurković (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Media and Public Relations)
Dubrovnik
Defense date and country2020-06-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U diplomskom radu obrađena je tema odnosa s javnostii marketinga Dubrovačkih muzeja. Temeljem iznešenih podataka o Dubrovačkim muzejima donose se zaključci o (ne)uspješnosti provođenja marketing plana subjekta. U radu se u svrhu istraživanja i analize koriste deduktivne metode analize i deskripcije uz pomoć kojih se i definiraju pojmovi marketinga, odnosa s javnostima, kao i njihove funkcije i metode te pojmovi marketing plana i marketinške strategije. U radu se osvrće i na korelaciju između navedenih pojmova. Nadalje, radi se istraživanje u kojem se podrobnije obrađuju statistički podaci medijskog publiciteta i provođenja marketing plana Dubrovačkih muzeja.
Abstract (english)
The final paper covers the topic od Public relations and marketing of Dubrovnik Museums. Based on the information provided on the Dubrovnik Museums, conclusions are drawn about the (un)successfulness of the implementation of their marketing plan. The paper uses deductive analysis and descriptive methods for the purpose of research and analysis.The paper defines concepts of marketing, public relations, as well as their functions and methods, together with the terms of marketing plan and marketing strategies. The paper also discusses the correlation between these concepts. Furthermore, research is being conducted in which the statistics of media publicity and the implementation of the marketing plan of the Dubrovnik Museums are analyzed in more detail.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:900209
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-06-09 08:42:11