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undergraduate thesis
Strateško planiranje i strateška kontrola na primjeru hotelskog poduzeća "Hilton"
2021. urn:nbn:hr:155:114557
Brtan, Adriana
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Brtan, A. (2021). Strateško planiranje i strateška kontrola na primjeru hotelskog poduzeća "Hilton" (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:114557

Brtan, Adriana. "Strateško planiranje i strateška kontrola na primjeru hotelskog poduzeća "Hilton"." Undergraduate thesis, University of Dubrovnik, 2021. https://urn.nsk.hr/urn:nbn:hr:155:114557

Brtan, Adriana. "Strateško planiranje i strateška kontrola na primjeru hotelskog poduzeća "Hilton"." Undergraduate thesis, University of Dubrovnik, 2021. https://urn.nsk.hr/urn:nbn:hr:155:114557

Brtan, A. (2021). 'Strateško planiranje i strateška kontrola na primjeru hotelskog poduzeća "Hilton"', Undergraduate thesis, University of Dubrovnik, accessed 09 December 2024, https://urn.nsk.hr/urn:nbn:hr:155:114557

Brtan A. Strateško planiranje i strateška kontrola na primjeru hotelskog poduzeća "Hilton" [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2021 [cited 2024 December 09] Available at: https://urn.nsk.hr/urn:nbn:hr:155:114557

A. Brtan, "Strateško planiranje i strateška kontrola na primjeru hotelskog poduzeća "Hilton"", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:155:114557

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Metadata
TitleStrateško planiranje i strateška kontrola na primjeru hotelskog poduzeća "Hilton"
Title (english)Strategic Planing and Strategic Control on the Example of Hotel Enterprise "Hilton"
AuthorAdriana Brtan
MentorIvona Vrdoljak Raguž (mentor)
Committee memberIris Lončar (predsjednik povjerenstva)
Committee memberMarija Dragičević Ćurković (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2021-09-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Planiranje i kontrola su procesi koji uključuju određivanje budućih tokova operativnih akcija, odnosno njima se utvrđuje zašto se neke akcije moraju provesti, te kako i kada ih treba poduzeti. Planiranje možemo definirati kao koncept svakog dugoročnog razmišljanja i temelj za uspješno poslovanje poduzeća. Kontroliranje možemo definirati kao proces kojim se nadziru i vrednuju rezultati poslovnih aktivnosti. Mnoge organizacije razvijaju strateške planove čak i ako ti planovi nisu formalizirani. Bez obzira na to, poduzeća su obično svjesna svojih proizvoda i usluga koje nude, a time i rezultata samog procesa. Formaliziranjem planova utvrđuje se njihova efikasnost i produktivnost na određenu organizaciju, te samim time vodi se kontrola nad svim važnim fazama strateškog plana. Kontrolom mjerimo produktivnost i profitabilnost poduzeća, te provjeravamo je li željeni cilj ostvaren. Organizacija ova dva procesa koji se moraju međusobno nadopunjavati mnogo govori i o samom poduzeću u kojem se odvijaju.
Abstract (english)
Planning and control are the processes that involve determining the future course of operational actions, ie. determining why certain actions must be implemented, how and when to take them. We can define planning as a concept of any long-term thinking and a foundation for a successful business. Controlling can be defined as a process by which the results of business activities are monitored and evaluated. Many organizations develop strategic plans, even if these plans are not formalized, but regardless, companies are usually aware of their products and services they offer, and thus the results of the process itself. Formalizing plans determines their efficiency and productivity for a particular organization, and thus controls all important phases of the strategic plan. With control, we measure the productivity and profitability of the company, and thus see if the desired goal has been achieved. The organization of these two processes, which must complement each other, says a lot about the company in which they operate.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:114557
Study programmeTitle: Hospitality, restaurant business and gastronomy
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) hotelijerstva, restoraterstva i gastronomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) hotelijerstva, restoraterstva i gastronomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note4224
Created on2021-09-15 08:10:50