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undergraduate thesis
Nedoumice klijenata pri kupnji hotelskog proizvoda
2021. urn:nbn:hr:155:699349
Pavlović, Božena
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Pavlović, B. (2021). Nedoumice klijenata pri kupnji hotelskog proizvoda (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:699349

Pavlović, Božena. "Nedoumice klijenata pri kupnji hotelskog proizvoda." Undergraduate thesis, University of Dubrovnik, 2021. https://urn.nsk.hr/urn:nbn:hr:155:699349

Pavlović, Božena. "Nedoumice klijenata pri kupnji hotelskog proizvoda." Undergraduate thesis, University of Dubrovnik, 2021. https://urn.nsk.hr/urn:nbn:hr:155:699349

Pavlović, B. (2021). 'Nedoumice klijenata pri kupnji hotelskog proizvoda', Undergraduate thesis, University of Dubrovnik, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:699349

Pavlović B. Nedoumice klijenata pri kupnji hotelskog proizvoda [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2021 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:155:699349

B. Pavlović, "Nedoumice klijenata pri kupnji hotelskog proizvoda", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:155:699349

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Metadata
TitleNedoumice klijenata pri kupnji hotelskog proizvoda
Title (english)Client doubts in Hotel Product Buying Process
AuthorBožena Pavlović
MentorMarija Dragičević Ćurković (mentor)
Committee memberMatea Matić Šošić (predsjednik povjerenstva)
Committee memberIvona Vrdoljak Raguž (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2021-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu obrađujemo nedoumice klijenata, te svaki segment koji izravno ili neizravno utječe na klijenta u procesu donošenja odluke o kupnji hotelskog proizvoda. Počinjemo od marketinškog spleta, zatim osnova prodaje, te komunikacije kao ključnom faktoru u procesu prodaje i pregovaranja, a glavni fokus rada je na nedoumicama klijenata prilikom kupnje hotelskog proizvoda. Vrlo važnu ulogu imaju metode pregovaranja o nedoumicama klijenata koje obuhvaćaju poznavanje vrijednosti onoga što nudimo, pripremanje za pregovore, razumijevanje problema, osmišljavanje dodatnih rješenja, te pronalaženje rješenja oko kojeg se svi slažu, ali treba znati i kada odustati. Nedoumice su sastavni dio poslovanja hotelskog objekta, ali i svih drugih ugostiteljskih objekata, a možemo reći da su i svakodnevica svakog pojedinca.
Abstract (english)
In this paper, we process customer confusions, each segment that directly or indirectly affects the customer in the decision-making process about purchasing hotel products. We start with the marketing mix, then the basis of sales, and communication as a key factor in the process of sales and negotiations, and the main focus of work is on the confusions of customers when buying hotel products. A very important role is played by methods of negotiating clients confusions, which include knowing the value of what we offer, preparing for negotiations, understanding problems, devising additional solutions, finding solutions that everyone agrees on, but you also need to know when to give up. Confusions are an integral part of the business of a hotel facility, but also of all other business, and we could say that they are the everyday life of each individual.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:699349
Study programmeTitle: Hospitality, restaurant business and gastronomy
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) hotelijerstva, restoraterstva i gastronomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) hotelijerstva, restoraterstva i gastronomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note4268
Created on2021-10-08 08:15:49