prikaz prve stranice dokumenta Analiza odnosa s medijima i ostvarenog publiciteta Stožera civilne zaštite Republike Hrvatske tijekom pandemije koronavirusa
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master's thesis
Analiza odnosa s medijima i ostvarenog publiciteta Stožera civilne zaštite Republike Hrvatske tijekom pandemije koronavirusa
2022. urn:nbn:hr:155:402016
Bralić, Andrea
University of Dubrovnik
Faculty of Media and Public Relations

Cite this document

Bralić, A. (2022). Analiza odnosa s medijima i ostvarenog publiciteta Stožera civilne zaštite Republike Hrvatske tijekom pandemije koronavirusa (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:402016

Bralić, Andrea. "Analiza odnosa s medijima i ostvarenog publiciteta Stožera civilne zaštite Republike Hrvatske tijekom pandemije koronavirusa." Master's thesis, University of Dubrovnik, 2022. https://urn.nsk.hr/urn:nbn:hr:155:402016

Bralić, Andrea. "Analiza odnosa s medijima i ostvarenog publiciteta Stožera civilne zaštite Republike Hrvatske tijekom pandemije koronavirusa." Master's thesis, University of Dubrovnik, 2022. https://urn.nsk.hr/urn:nbn:hr:155:402016

Bralić, A. (2022). 'Analiza odnosa s medijima i ostvarenog publiciteta Stožera civilne zaštite Republike Hrvatske tijekom pandemije koronavirusa', Master's thesis, University of Dubrovnik, accessed 12 December 2024, https://urn.nsk.hr/urn:nbn:hr:155:402016

Bralić A. Analiza odnosa s medijima i ostvarenog publiciteta Stožera civilne zaštite Republike Hrvatske tijekom pandemije koronavirusa [Master's thesis]. Dubrovnik: University of Dubrovnik; 2022 [cited 2024 December 12] Available at: https://urn.nsk.hr/urn:nbn:hr:155:402016

A. Bralić, "Analiza odnosa s medijima i ostvarenog publiciteta Stožera civilne zaštite Republike Hrvatske tijekom pandemije koronavirusa", Master's thesis, University of Dubrovnik, Dubrovnik, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:155:402016

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Metadata
TitleAnaliza odnosa s medijima i ostvarenog publiciteta Stožera civilne zaštite Republike Hrvatske tijekom pandemije koronavirusa
Title (english)Analysis of relations with the media and the achieved publicity of the Civil Protection Headquarters of the Republic of Croatia during the coronavirus pandemic
AuthorAndrea Bralić
MentorĐorđe Obradović (mentor)
Committee memberĐorđe Obradović (predsjednik povjerenstva)
Committee memberPero Maldini (član povjerenstva)
Committee memberKatja Bakija (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Media and Public Relations)
Dubrovnik
Defense date and country2022-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Ovim radom prikazano je komuniciranje članova Stožera civilne zaštite Republike Hrvatske s medijima u krizi izazvanoj pojavom pandemije koronavirusa. Kriza nastala pojavom koronavirusa naglasila je potrebu komunikacijskih stručnjaka, budući da je komuniciranje glavno sredstvo upravljanja kriznim situacijama. Prikazane su karakteristike krizne komunikacije Nacionalnog stožera s medijima u cilju postizanja željenih učinaka u medijima i javnosti prenošenjem ključnih poruka i informiranjem javnosti o mjerama, preporukama i odlukama tijekom pandemije. Percepcija komunikacijske kompetencije članova Stožera u početku pandemije je uglavnom pozitivna. Vremenom se ključni komunikatori Stožera trebaju nositi sa sve više aspekata, što je povećalo intenzitet komuniciranja i dovelo do sve kompleksnijih situacija. Hipoteza rada koja tvrdi da je uspješno komuniciranje zdravstvenih stručnjaka i članova Stožera civilne zaštite Republike Hrvatske pri kriznoj komunikaciji u pandemiji dovelo do lakšeg ovladavanja zdravstvenom krizom stoga je djelomično potvrđena.
Abstract (english)
This thesis presents the communication of members of the Civil Protection Headquarters of the Republic of Croatia with the media during the crisis caused by the outbreak of the coronavirus pandemic. The crisis caused by the emergence of the coronavirus emphasized the need for communication experts since communication is the main means of managing crises. The characteristics of the National Headquarters' crisis communication with the media are presented to achieve the desired effects on the media and the public by conveying key messages and informing the public about measures, recommendations and decisions during the pandemic. The perception of the communication competence of the members of the Headquarters at the beginning of the pandemic is mostly positive. Over time, key communicators of the Headquarters have to deal with more and more aspects, which increased the intensity of communication and led to more and more complex situations. The hypothesis of the work, which claims that the successful communication of health experts and members of the Civil Protection Headquarters of the Republic of Croatia during crisis communication during the pandemic led to easier handling of the health crisis, has therefore been partially confirmed. Keywords: media relations,
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:402016
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-19 09:57:25