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master's thesis
ModelI strateškog upravljanja turističkom ponudom - razvojne komponente
2022. urn:nbn:hr:155:376739
Curić, Ivana
University of Dubrovnik
Faculty of Economics and Business

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Curić, I. (2022). ModelI strateškog upravljanja turističkom ponudom - razvojne komponente (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:376739

Curić, Ivana. "ModelI strateškog upravljanja turističkom ponudom - razvojne komponente." Master's thesis, University of Dubrovnik, 2022. https://urn.nsk.hr/urn:nbn:hr:155:376739

Curić, Ivana. "ModelI strateškog upravljanja turističkom ponudom - razvojne komponente." Master's thesis, University of Dubrovnik, 2022. https://urn.nsk.hr/urn:nbn:hr:155:376739

Curić, I. (2022). 'ModelI strateškog upravljanja turističkom ponudom - razvojne komponente', Master's thesis, University of Dubrovnik, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:376739

Curić I. ModelI strateškog upravljanja turističkom ponudom - razvojne komponente [Master's thesis]. Dubrovnik: University of Dubrovnik; 2022 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:155:376739

I. Curić, "ModelI strateškog upravljanja turističkom ponudom - razvojne komponente", Master's thesis, University of Dubrovnik, Dubrovnik, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:155:376739

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Metadata
TitleModelI strateškog upravljanja turističkom ponudom - razvojne komponente
Title (english)Models of Strategic Management of Tourist Offer: Developmental Components
AuthorIvana Curić
MentorIris Mihajlović (mentor)
Committee memberMarija Martinović (predsjednik povjerenstva)
Committee memberKatija Vojvodić (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2022-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Za uspješno poslovanje poduzeća nužno je definirati misiju, viziju i ciljeve. Kako bi se ostvarili ciljevi poduzeća bitno je analizirati vanjsku i unutarnju okolinu poduzeća te primijeniti strateške modele kako bi se postigli ciljevi poslovanja. Obrađena su tri modela strateškog upravljanja. Reinženjering poslovnih procesa koji mijenja organizacijsku kulturu i kreira nove procese, nove sustave, nove strukture i nove načine za provođenje promjena. Menadžment pomoću ciljeva je sveobuhvatan sustav upravljanja na sustavan način i koji je svjesno usmjeren na učinkovito i efikasno ostvarivanje organizacijskih i individualnih ciljeva. Wheelen Hunger model upravljanja respektira dinamičnu okolinu i narav okoline te prilagodbu strateškog promišljanja i aktivnosti u skladu s promjenom i izazovima iz okruženja. Kako bi se ostvarilo učinkovito strateško upravljanje i bolji rezultati ključnu ulogu imaju digitalni alati koji su sve više prisutni u poslovanjima poduzeća i u modernom turizmu. U radu je provedeno primarno istraživanje o važnosti strateških modela u poslovanju hotelskih poduzeća.
Abstract (english)
For the successful operation of the company, it is necessary to define the mission, vision and goals. In order to achieve the company`s external and internal environment and apply strategic model to achieve business goals. Three models of strategic manageement are discussed. Business process reengineering that changes organizational culture and creates new processes, new systems, new structures and new ways to implement change. Management by objectives is a comprehensive system of menagement in a systematic manner and which is consciously aimed at the effective and efficient achievement of organizational and individual goals. The Wheelen Hunger management model respects the dynamicc enviroment and the nature of the environment and the adaptation of strategic thinking and activities in accordance with the changes and challenges from the environment. In order to achieve effective strategic management and better results, digital tools, which are increasingly present in business operations and in modern tourism, play a key role. In the paper, primary research was conducted on the importance of strategic models in the business of hotel companies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:376739
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-10-20 11:05:19