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undergraduate thesis
Upravljanje malim i srednjim hotelskim poduzećima
2023. urn:nbn:hr:155:549791
Radulović, Kristina
University of Dubrovnik
Department of Economics and Business Economics

Cite this document

Radulović, K. (2023). Upravljanje malim i srednjim hotelskim poduzećima (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:549791

Radulović, Kristina. "Upravljanje malim i srednjim hotelskim poduzećima." Undergraduate thesis, University of Dubrovnik, 2023. https://urn.nsk.hr/urn:nbn:hr:155:549791

Radulović, Kristina. "Upravljanje malim i srednjim hotelskim poduzećima." Undergraduate thesis, University of Dubrovnik, 2023. https://urn.nsk.hr/urn:nbn:hr:155:549791

Radulović, K. (2023). 'Upravljanje malim i srednjim hotelskim poduzećima', Undergraduate thesis, University of Dubrovnik, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:155:549791

Radulović K. Upravljanje malim i srednjim hotelskim poduzećima [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2023 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:155:549791

K. Radulović, "Upravljanje malim i srednjim hotelskim poduzećima", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:155:549791

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Metadata
TitleUpravljanje malim i srednjim hotelskim poduzećima
Title (english)Management of Small and Medium-sized Hotel Enterprises
AuthorKristina Radulović
MentorZorica Krželj Čolović (mentor)
Committee memberIvona Vrdoljak Raguž (predsjednik povjerenstva)
Committee memberMarija Dragičević (član povjerenstva)
GranterUniversity of Dubrovnik
(Department of Economics and Business Economics)
Dubrovnik
Defense date and country2023-04-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Menadžment u hotelijerstvu se može definirati kao sustav koji stvara, usmjerava i usklađuje sve činitelje koji utječu na oblikovanje hotelske ponude i usluge. Glavni cilj hotelskog menadžmenta je ostvariti što veće poslovno-financijske rezultate koji će zahtijevati što manja ulaganja. Mala i srednja hotelska poduzeća predstavljaju jedan od glavnih izvora prihoda u Republici Hrvatskoj. Menadžeri prilikom upravljanja malim i srednjim hotelskim poduzećima moraju znati razumjeti nastale promjene na turističkom tržištu, prepoznati prilike za rast poduzeća te izgraditi dovoljno jak i prepoznatljiv brend. U ovom radu predstavlja se proces upravljanja malim i srednjim hotelskim poduzećima te se provodi analiza djelovanja menadžera u navedenom procesu.
Abstract (english)
Management in the hotel industry can be defined as a system that creates, directs and coordinates all factors that influence the design of hotel offers and services. The main goal of hotel management is to achieve the greatest possible business and financial results that will require as little investment as possible. Small and medium-sized hotel companies represent one of the main sources of income in the Republic of Croatia. When managing small and medium-sized hotel companies, managers must be able to understand the changes in the tourism market, recognize opportunities for company growth, and build a sufficiently strong and recognizable brand. This paper presents the process of managing small and medium-sized hotel companies and analyzes the actions of managers in the said process.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:549791
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-05 11:08:55