Cycling tourism can be presented as tourism that focuses on creating a relationship between tourism and cycling and is focused on forms of vacation that represent low consumption of natural resources and connection with the landscape. Cyclotourism is a concrete expression of sustainable tourism. As an emerging form of tourism in Pelješac, cycle tourism requires further understanding in order to be able to identify development methods and applicable business models of sustainable tourism. The aim of the thesis is to investigate the characteristics of the development of cycle tourism in Pelješac in order to identify the links between sustainability and the group of cycle tourists who spend their vacation time exploring tourist destinations. In this paper the tourist offer and demand for cycle tourism in Pelješac were analysed. It has been established that the development of cycle tourism in areas that are not characterized by mass tourism, such as those considered here, is an economically, socially and environmentally beneficial business model for the development of a tourist destination. The business models through which cycle tourism usually develops include a bottom-up or top-down approach, involving the cooperation of several local destination stakeholders.