The hotel industry represents the foundation of the global hospitality industry, plays a pivotal role in accommodating travellers, providing unforgettable experiences to guests and significantly contributes to the economy of countless world destinations. In recent years, the hotel industry has gone through deep transformations driven by advances in technology, the development of consumer preferences, changing market dynamics and increasing competition. In order to understand the role of hotels within the hospitality industry, it is essential to recognize the different components that make up this sector. In addition to hotels, the industry includes restaurants, event venues, cruise lines, travel agencies and more, all focused together on improving the travel and leisure experience of travellers. Hotels, as representatives of the hotel industry, fulfil several key functions within the hospitality industry. These include providing accommodation, food and beverage services, event and meeting facilities, recreational facilities and it often acts as an information hub for travellers. Restaurants, as representatives of restaurant industry, also serve essential functions within the hospitality industry, acting as culinary centres that provide nutrition, comfort and cultural fusion of travellers and local residents. In addition to dining, they often host events, celebrations, and community gatherings. How can a business link between, for example, the above-mentioned hotels and restaurants be created? Of course, through vertical business integration. Vertical business integration refers to the practice of a hotel company that expands its business by including various components of the supply chain within its organizational structure.