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undergraduate thesis
Tržišno pozicioniranje i prilagođavanje kompanije
2023. urn:nbn:hr:155:299214
Dragićević, Josipa
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Dragićević, J. (2023). Tržišno pozicioniranje i prilagođavanje kompanije (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:299214

Dragićević, Josipa. "Tržišno pozicioniranje i prilagođavanje kompanije." Undergraduate thesis, University of Dubrovnik, 2023. https://urn.nsk.hr/urn:nbn:hr:155:299214

Dragićević, Josipa. "Tržišno pozicioniranje i prilagođavanje kompanije." Undergraduate thesis, University of Dubrovnik, 2023. https://urn.nsk.hr/urn:nbn:hr:155:299214

Dragićević, J. (2023). 'Tržišno pozicioniranje i prilagođavanje kompanije', Undergraduate thesis, University of Dubrovnik, accessed 17 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:299214

Dragićević J. Tržišno pozicioniranje i prilagođavanje kompanije [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2023 [cited 2024 November 17] Available at: https://urn.nsk.hr/urn:nbn:hr:155:299214

J. Dragićević, "Tržišno pozicioniranje i prilagođavanje kompanije", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:155:299214

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Metadata
TitleTržišno pozicioniranje i prilagođavanje kompanije
Title (english)The Market Positioning and Adaption of Firm
AuthorJosipa Dragićević
MentorMarija Dragičević (mentor)
MentorAna Pušić (komentor)
Committee memberZorica Krželj Čolović (predsjednik povjerenstva)
Committee memberIris Mihajlović (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2023-09-20, Croatia
Abstract
U ovome radu opisivamo važne pojmove menadžmenta, stjecanja konkurentskih prednosti, implementacije strategija i ostalih metoda i tehnika, bez kojih organizacija ne može preživjeti. Prvi korak koji ćemo opisivati, a važan je za kompaniju je uloga menadžmenta i njegovih osnovnih funkcija, koje potiču kompaniju da se kreće prema zacrtanim ciljevima. Objasniti ćemo kako menadžer uspješno upravlja i vodi organizaciju, određenim sposobnostima i vještinama, te kako se prilagođava vanjskim i unutarnjim čimbenicima. Opisat ćemo također i strategije kojima se poduzeća uspješno pozicioniraju na tržištu i kako se s njima služe da bi proširili svoje poslovanje i stvorili jasnu sliku o poduzeću.
Abstract (english)
In this paper, we describe important concepts od managment, gaining competitive advantages, implementing strategies and other methods and techniques, without which an organization cannot survive. The first step that we will describe, and which is important for the company is the role of managment and its basic functions, which encourage the company to move towards its set goals. We will explain how a manager successfully manages and leads an organization, with certain abilities and skills, and how he adapts to external and internal factors. We will also describe the strategies by which companies successfully position themselves on the market and how they are used to expand their business and create a clear image of the company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:299214
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Study programme type: university
Study level: undergraduate
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-29 10:49:20