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undergraduate thesis
Suvremene marketinške strategije u prodaji hotela
2023. urn:nbn:hr:155:578027
Tunić, Kristina
University of Dubrovnik
Faculty of Economics and Business

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Tunić, K. (2023). Suvremene marketinške strategije u prodaji hotela (Undergraduate thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:578027

Tunić, Kristina. "Suvremene marketinške strategije u prodaji hotela." Undergraduate thesis, University of Dubrovnik, 2023. https://urn.nsk.hr/urn:nbn:hr:155:578027

Tunić, Kristina. "Suvremene marketinške strategije u prodaji hotela." Undergraduate thesis, University of Dubrovnik, 2023. https://urn.nsk.hr/urn:nbn:hr:155:578027

Tunić, K. (2023). 'Suvremene marketinške strategije u prodaji hotela', Undergraduate thesis, University of Dubrovnik, accessed 08 December 2024, https://urn.nsk.hr/urn:nbn:hr:155:578027

Tunić K. Suvremene marketinške strategije u prodaji hotela [Undergraduate thesis]. Dubrovnik: University of Dubrovnik; 2023 [cited 2024 December 08] Available at: https://urn.nsk.hr/urn:nbn:hr:155:578027

K. Tunić, "Suvremene marketinške strategije u prodaji hotela", Undergraduate thesis, University of Dubrovnik, Dubrovnik, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:155:578027

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Metadata
TitleSuvremene marketinške strategije u prodaji hotela
Title (english)Contemporary Hotel Sales Strategies
AuthorKristina Tunić
MentorMarija Dragičević (mentor)
Committee memberZorica Krželj Čolović (predsjednik povjerenstva)
Committee memberIris Mihajlović (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2023-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Predmet rada su suvremene marketinške strategije u prodaji hotela. U sklopu obrade teme opisane su marketinške strategije, a potom digitalni marketing u hotelskoj industriji. Kao suvremeni medij svakako se može navesti digitalna komunikacija i društvene mreže. Dobra marketinška strategija hotela uzima u obzir mnogo točaka. Kao prvi korak, mora se znati tko dolazi u hotel. Zatim treba procijeniti kakvu vrstu sadržaja potencijalni gost treba, uz dosljednost da bi se shvatilo gdje su potrebna poboljšanja, nešto od usluga dodati ili ukloniti nedostatke.
Abstract (english)
The subject of the work is modern marketing strategies in hotel sales. As part of the topic, marketing strategies are described, followed by digital marketing in the hotel industry. Digital communication and social networks can certainly be cited as modern media. A good hotel marketing strategy takes into account many points. As a first step, one must know who is coming to the hotel. Then it is necessary to evaluate what kind of content the potential guest needs, with consistency to understand where improvements are needed, to add something to the services or to remove the shortcomings.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:578027
Study programmeTitle: Hotel and Restaurant Management, and Gastronomy
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) hotelijerstva, restoraterstva i gastronomije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) hotelijerstva, restoraterstva i gastronomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-10-20 09:07:33