The digitalization and rapid dissemination of information on online media are changing the approach to journalism. Headlines are used to grab the attention of media users. Sometimes, they can be misleading and false, creating wrong impression of the reality of the information. Therefore, the aim of this study is to explore how clickbait headlines contribute to the spread of misinformation and how they can influence the perception of reality among media users. The research analyzes headlines on four Croatian online media platforms, specifically examining clickbait headlines. The results show the frequency of clickbait headlines and headlines lacking crucial information. Although clickbait headlines are not always disinformation, they tend to create distorted and false content that is not consistent with the text of the article. Consequently, disinformation accounts for 30 percent of clickbait headlines, as the research has shown. Looking at user engagement on Facebook with media content, the highest engagement is with clickbait headlines, which can contribute to the spread of disinformation in cases where the headlines represent disinformation. Such practice ih harmful in every aspect, especially when users do not read beyond the headline from which they ty to form a picture of the actual event.