The thesis is divided into a theoretical part and a research part. The theoretical work describes the development of mass media, mediatization, the role of new media, the concept of framing in public relations, celebrity culture, types of celebrities, the influence of social networks on celebrity culture. The most important events related to the British royal family that made them popular are described and explained. In the research part, an online focus group was conducted in which eight students between the ages of 18 and 24 participated, with the aim of finding out through which media students of the Media and Society Culture undergraduate study are informed about the British royal family. Students stated that they most often follow Tportal and Story.hr, therefore an analysis of the content of media announcements from the aforementioned portals was conducted. The aim of the work was to investigate how the British royal family is portrayed in the selected media, and the hypothesis of the work was that the British royal family was portrayed in a negative tone due to the publication of Prince Harry's memoirs. After the analysis, it was concluded that the hypothesis of the work was partially confirmed.