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master's thesis
Kontrola i evaluacija sigurnosti ekoloških proizvoda
2025. urn:nbn:hr:155:483531
Glavinić, Mihaela
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Glavinić, M. (2025). Kontrola i evaluacija sigurnosti ekoloških proizvoda (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:483531

Glavinić, Mihaela. "Kontrola i evaluacija sigurnosti ekoloških proizvoda." Master's thesis, University of Dubrovnik, 2025. https://urn.nsk.hr/urn:nbn:hr:155:483531

Glavinić, Mihaela. "Kontrola i evaluacija sigurnosti ekoloških proizvoda." Master's thesis, University of Dubrovnik, 2025. https://urn.nsk.hr/urn:nbn:hr:155:483531

Glavinić, M. (2025). 'Kontrola i evaluacija sigurnosti ekoloških proizvoda', Master's thesis, University of Dubrovnik, accessed 15 April 2025, https://urn.nsk.hr/urn:nbn:hr:155:483531

Glavinić M. Kontrola i evaluacija sigurnosti ekoloških proizvoda [Master's thesis]. Dubrovnik: University of Dubrovnik; 2025 [cited 2025 April 15] Available at: https://urn.nsk.hr/urn:nbn:hr:155:483531

M. Glavinić, "Kontrola i evaluacija sigurnosti ekoloških proizvoda", Master's thesis, University of Dubrovnik, Dubrovnik, 2025. Available at: https://urn.nsk.hr/urn:nbn:hr:155:483531

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Metadata
TitleKontrola i evaluacija sigurnosti ekoloških proizvoda
Title (english)The Control and Evaluation of Ecological Products Safety
AuthorMihaela Glavinić
MentorMarija Dragičević (mentor)
Committee memberZorica Krželj (predsjednik povjerenstva)
Committee memberKatija Vojvodić (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2025-02-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Scientific / art field,
discipline and subdiscipline		NATURAL SCIENCES
Biology
Ecology
Abstract
Ekološka proizvodnja je sustav uzgoja koji se temelji na optimalnom korištenju prirodnih resursa bez upotrebe sintetskih kemikalija ili genetski modificiranih organizama. Na taj način moguće je dobiti organsku hranu koja u isto vrijeme održava plodnost zemlje i poštuje okoliš, na održiv, uravnotežen način i postižući mnogo zdraviji krajnji proizvod s puno višom nutritivnom kvalitetom. Jedna od glavnih karakteristika takve proizvodnje je ekološko označavanje proizvoda, pri čemu je kvaliteta ključna u tržišnom pozicioniranju i postizanju koncepta lojalnosti kupaca. U radu je ukazano na primjere dobre poslovne prakse, koji se odnose na ekološku proizvodnju i osiguranje kvalitete proizvoda u Republici Hrvatskoj.
Abstract (english)
Ecological production is a farming system based on the optimal use of natural resources without the use of synthetic chemicals or genetically modified organisms. In this way, it is possible to produce organic food that simultaneously maintains soil fertility and respects the environment in a sustainable, balanced manner, while achieving a much healthier end product with significantly higher nutritional quality. One of the main characteristics of such production is the ecological labeling of products, where quality is crucial in market positioning and achieving customer loyalty. The paper highlights examples of good business practices related to ecological production and ensuring product quality in the Republic of Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:483531
Study programmeTitle: Business Economy; specializations in: Tourism, Marketing, International trade, IT management
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra poslovne ekonomije (sveučilišni/a magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2025-03-13 12:30:25