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master's thesis
Modeli upravljanja znanjima i iskustvima potrošača u turizmu
2024. urn:nbn:hr:155:455840
Ivić, Ani
University of Dubrovnik
Faculty of Economics and Business

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Ivić, A. (2024). Modeli upravljanja znanjima i iskustvima potrošača u turizmu (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:455840

Ivić, Ani. "Modeli upravljanja znanjima i iskustvima potrošača u turizmu." Master's thesis, University of Dubrovnik, 2024. https://urn.nsk.hr/urn:nbn:hr:155:455840

Ivić, Ani. "Modeli upravljanja znanjima i iskustvima potrošača u turizmu." Master's thesis, University of Dubrovnik, 2024. https://urn.nsk.hr/urn:nbn:hr:155:455840

Ivić, A. (2024). 'Modeli upravljanja znanjima i iskustvima potrošača u turizmu', Master's thesis, University of Dubrovnik, accessed 14 April 2025, https://urn.nsk.hr/urn:nbn:hr:155:455840

Ivić A. Modeli upravljanja znanjima i iskustvima potrošača u turizmu [Master's thesis]. Dubrovnik: University of Dubrovnik; 2024 [cited 2025 April 14] Available at: https://urn.nsk.hr/urn:nbn:hr:155:455840

A. Ivić, "Modeli upravljanja znanjima i iskustvima potrošača u turizmu", Master's thesis, University of Dubrovnik, Dubrovnik, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:155:455840

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Metadata
TitleModeli upravljanja znanjima i iskustvima potrošača u turizmu
Title (english)Models of Managing Knowledges and Experiences of Consumers in Tourism
AuthorAni Ivić
MentorIris Mihajlović (mentor)
Committee memberMarija Dragičević (predsjednik povjerenstva)
Committee memberKatija Vojvodić (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2024-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Važnost analize iskustva potrošača u turizmu ne smatra se novošću u suvremenoj ekonomskoj teoriji, međutim u posljednjem razdoblju se bilježi sve veći broj istraživanja i analiza. Naime, iskustvo u tom kontekstu predstavlja okosnicu opstanka i organizacija i destinacija na turističkim tržištima, s obzirom na činjenicu da stvaranje pozitivnog ili negativnog iskustva potrošača ostvaruje izravan učinak na njihovo poslovanje. Upravo iz tog razloga značajan broj organizacija i u turizmu i u drugim područjima u svoje poslovanje implementira CRM sustave kako bi svojim korisnicima omogućili personalizirano i jedinstveno iskustvo, te na takav način omogućili i svoj dugoročan opstanak na tržištu. Osnovni cilj rada je sustavni pristup analizi upravljanja znanjima i iskustvima potrošača koji se bave upravo spomenutim područjem s naglaskom na holistički pristup upravljanju potrošačkim iskustvom.
Abstract (english)
The importance of analyzing the consumer's experience in tourism is not considered a novelty in modern economic theory, however, in the last period, an increasing number of researches and analyzes have been recorded. Namely, the experience in this context is the backbone of the survival of organizations and destinations in the tourist markets, given the fact that the creation of a positive or negative consumer experience has a direct effect on their business. Precisely for this reason, a significant number of organizations both in tourism and in other areas implement CRM systems in their operations in order to provide their users with a personalized and unique experience, and in this way to enable their long-term survival on the market. The main goal of the work is a systematic approach to the analysis of the management of knowledge and experiences of consumers who deal with the just-mentioned area with an emphasis on a holistic approach to the management of consumer experience.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:455840
Study programmeTitle: Business Economy; specializations in: Tourism, Marketing, International trade, IT management
Course: Tourism
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/sveučilišna magistar/magistra poslovne ekonomije (sveučilišni/sveučilišna magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-03-24 11:00:53