The hotel industry is constantly developing and changing under the influence of the changed needs of guests, which are, among other things, stimulated and conditioned by the development of technology, globalization, the Internet, etc. In order to remain relevant and competitive, hotels must constantly introduce innovations. By adopting new technologies and innovative practices, hotels want to differentiate themselves from the competition and attract more guests, which will enable them to operate more successfully. Therefore, innovations are at the heart of the success of hotel companies because they enable them to improve product quality, increase efficiency, reduce costs, meet the changing needs of guests, increase sales and profits, gain significant market share and differentiate themselves from the competition. As the topic of this work is "Innovations in the hotel industry", the innovations that are implemented in hotels today, the benefits that hotels and guests have from them, the most innovative hotels in the world today and an example of the implementation of innovations in a selected hotel group in Croatia will be presented below.