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master's thesis
Odnosi s medijima "Valamar Riviere"
2017. urn:nbn:hr:155:705487
Paić Čolaković, Anja
University of Dubrovnik
Faculty of Media and Public Relations

Cite this document

Paić Čolaković, A. (2017). Odnosi s medijima "Valamar Riviere" (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:705487

Paić Čolaković, Anja. "Odnosi s medijima "Valamar Riviere"." Master's thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:705487

Paić Čolaković, Anja. "Odnosi s medijima "Valamar Riviere"." Master's thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:705487

Paić Čolaković, A. (2017). 'Odnosi s medijima "Valamar Riviere"', Master's thesis, University of Dubrovnik, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:705487

Paić Čolaković A. Odnosi s medijima "Valamar Riviere" [Master's thesis]. Dubrovnik: University of Dubrovnik; 2017 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:155:705487

A. Paić Čolaković, "Odnosi s medijima "Valamar Riviere"", Master's thesis, University of Dubrovnik, Dubrovnik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:155:705487

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Metadata
TitleOdnosi s medijima "Valamar Riviere"
Title (english)Media relations of Valamar Riviera Group
AuthorAnja Paić Čolaković
MentorĐorđe Obradović (mentor)
GranterUniversity of Dubrovnik
(Faculty of Media and Public Relations)
Dubrovnik
Defense date and country2017-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Definirani su komunikološki pojmovi vezani uz temu rada, te su pojašnjeni na konkretnom primjeru rada tvrtke Valamar Riviera koja poslovanje održava u potpunosti transparentnim putem medijskih objava. U turističkoj industriji, odnosi s medijima predstavljaju ključan element pomoću kojeg bi poruke trebale doprijeti do ciljane javnosti. Dugoročni i kratkoročni ciljevi kompanije, provođenje misije i vizije te stvaranje pozitivnog imidža u javnosti se postižu kontinuiranim radom na kvalitetnim odnosima s medijima i poticanjem dvosmjerne komunikacije s ciljanom javnošću. Razvojem tehnologije su odnosi s medijima poprimili niz novih značajki, a kompanije se nastoje prilagoditi novim trendovima, biti inovativne i istaknuti se u moru konkurenata na tržištu jer su svjesne da sutrašnjica medija počiva na digitalizaciji.
Abstract (english)
Communication terms related to the topic of the thesis were defined and explained in a concrete example of the work of the company Valamar Riviera, which keeps its operations fully transparent through media disclosure. In the tourism industry, media relations are an essential element by which the messages reach the target public. The long-term and short-term goals of the company, the implementation of mission and vision and the creation of a positive public image are achieved through continuous work on quality media relations and by promoting two-way communication with the target public. By the technology development, media relations have gained a host of new features. The companies want to adjust to the new trends, to be innovative and prominent in the multitude of market competitors, because they are aware that the future media is based on the digitalization.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:155:705487
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public noteRad izvorno ne sadrži ključne riječi
Created on2017-10-17 09:15:27