prikaz prve stranice dokumenta Upravljanje marketingom na primjeru poduzeća Blitz - Cinestar d.o.o.
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master's thesis
Upravljanje marketingom na primjeru poduzeća Blitz - Cinestar d.o.o.
2016. urn:nbn:hr:155:113634
Lucić, Paula
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Lucić, P. (2016). Upravljanje marketingom na primjeru poduzeća Blitz - Cinestar d.o.o. (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:113634

Lucić, Paula. "Upravljanje marketingom na primjeru poduzeća Blitz - Cinestar d.o.o.." Master's thesis, University of Dubrovnik, 2016. https://urn.nsk.hr/urn:nbn:hr:155:113634

Lucić, Paula. "Upravljanje marketingom na primjeru poduzeća Blitz - Cinestar d.o.o.." Master's thesis, University of Dubrovnik, 2016. https://urn.nsk.hr/urn:nbn:hr:155:113634

Lucić, P. (2016). 'Upravljanje marketingom na primjeru poduzeća Blitz - Cinestar d.o.o.', Master's thesis, University of Dubrovnik, accessed 07 December 2024, https://urn.nsk.hr/urn:nbn:hr:155:113634

Lucić P. Upravljanje marketingom na primjeru poduzeća Blitz - Cinestar d.o.o. [Master's thesis]. Dubrovnik: University of Dubrovnik; 2016 [cited 2024 December 07] Available at: https://urn.nsk.hr/urn:nbn:hr:155:113634

P. Lucić, "Upravljanje marketingom na primjeru poduzeća Blitz - Cinestar d.o.o.", Master's thesis, University of Dubrovnik, Dubrovnik, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:155:113634

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Metadata
TitleUpravljanje marketingom na primjeru poduzeća Blitz - Cinestar d.o.o.
Title (english)MARKETING MANAGEMENT OF BLITZ - CINESTAR LTD.
AuthorPaula Lucić
MentorDoris Peručić (mentor)
Committee memberMarija Dragičević (predsjednik povjerenstva)
Committee memberMatea Matić (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2016-07-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U radu se istražuju marketinške aktivnosti poduzeća Blitz-Cinestar d.o.o. kako bi se utvrdili tržišni segmenti prema kojima su usmjereni, uspješnost ostvarivanja dugoročnih odnosa sa posjetiteljima te konkurentske prednosti poduzeća. Kako bi se došlo do potrebnih zaključaka, analiziran je marketinški miks poduzeća, načini segmentacije, pozicioniranja i povezivanja sa posjetiteljima te strategije marketinga koje poduzeće Blitz-Cinestar koristi kako bi se istaklo među konkurentima i bilo prepoznatljivo na tržištu. Na temelju istraživanja zaključeno je da poduzeće Blitz-Cinestar, svojim marketinškim aktivnostima, nastoji obuhvatiti što veći broj tržišnih segmenata te da se korištenjem CRM strategije uspješno diferenciralo od svojih konkurenata.
Abstract (english)
This paper seeks to describe marketing activities of the company Blitz - Cinestar Ltd. in order to identify their market segments, their success of achieving long-term relationships with customers and their competitive advantages. In order to reach the necessary conclusions, the marketing mix, the ways of segmentation, positioning and linking with customers as well as marketing strategies of the company Blitz – Cinestar, were analyzed. Based on the research, it was concluded that the company Blitz - Cinestar with its marketing activities, is aiming to reach most of the market segments. With the use of the CRM strategy the company Blitz - Cinestar successfully differentiated itself from its competitors.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:113634
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2016-09-09 07:56:46