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master's thesis
Utjecaj medija na ekološku svijest
2017. urn:nbn:hr:155:011671
Sušić, Stela
University of Dubrovnik
Faculty of Media and Public Relations

Cite this document

Sušić, S. (2017). Utjecaj medija na ekološku svijest (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:011671

Sušić, Stela. "Utjecaj medija na ekološku svijest." Master's thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:011671

Sušić, Stela. "Utjecaj medija na ekološku svijest." Master's thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:011671

Sušić, S. (2017). 'Utjecaj medija na ekološku svijest', Master's thesis, University of Dubrovnik, accessed 10 December 2024, https://urn.nsk.hr/urn:nbn:hr:155:011671

Sušić S. Utjecaj medija na ekološku svijest [Master's thesis]. Dubrovnik: University of Dubrovnik; 2017 [cited 2024 December 10] Available at: https://urn.nsk.hr/urn:nbn:hr:155:011671

S. Sušić, "Utjecaj medija na ekološku svijest", Master's thesis, University of Dubrovnik, Dubrovnik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:155:011671

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Metadata
TitleUtjecaj medija na ekološku svijest
Title (english)Influence of the media on environmental awarness
AuthorStela Sušić
MentorDavor Ljubimir (mentor)
Committee memberĐorđe Obradović (predsjednik povjerenstva)
Committee memberNatalia Stagl-Škaro (član povjerenstva)
Committee memberDavor Ljubimir (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Media and Public Relations)
Dubrovnik
Defense date and country2017-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Ovaj rad bavi se problematikom utjecaja medija na ekološku svijest. U teoretskom dijelu rada analiziraju se uzroci i posljedice trenutne ekološke situacije, te razvoj i utjecaj medija kao društvene sile. Rad se ne bavi analizom medijskog sadržaja ekološke tematike, nego se povlači poveznica između ekološke krize i društvene krize u kojoj mediji predstavljaju sredstvo kojim se promiče konzumeristički način života, pod krinkom zelenog marketinga. Istraživački dio rada prikazat će rezultate istraživanja mišljenja i stavova 70 studenata na Sveučilištu u Dubrovniku, odjelu za Komunikologiju. Istraživanje je pokazalo da studenti imaju visoku razinu osvještenosti po pitanju medijskih manipulacija te se kritički odnose prema medijskom sadržaju s elementima zelenog marketinga. Također se utvrdilo kako mediji imaju najveću ulogu u informiranju studenata o ekološkim problemima, studenti pokazuju određene elemente ekološke svijesti, u smislu zabrinutosti zbog posljedica no ne dovoljno kako bi stavili ekološka pitanja kao prioritet ispred vlastitih interesa.
Abstract (english)
This paper deals the problem of influence of the media on environmental awareness. The theoretical part of thesis is analysing main cause and consequences of ecological crisis, and development and influence of the mass media as a significant force in mod-ern culture. There won't be any media content analysis towards ecological crisis. This paper is making a connection between ecological crisis and social crisis in which mass media have a crucial role on spreading consumer way of life through green marketing. About the empirical part, the research was conducted within 70 students at University of Dubrovnik, Mass media department.Through the research, it's concluded that the media are the main source for informing students about ecological problems, and that students relate critically with media content, especially with green marketing content. Students have developed some elements of ecological awareness, in a way of concern for future consequences, but personal interests are still main priority.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:011671
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-11-06 09:39:10