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master's thesis
Pakiranja spremna za maloprodaju
2017. urn:nbn:hr:155:127615
Pavlina, Ivan
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Pavlina, I. (2017). Pakiranja spremna za maloprodaju (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:127615

Pavlina, Ivan. "Pakiranja spremna za maloprodaju." Master's thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:127615

Pavlina, Ivan. "Pakiranja spremna za maloprodaju." Master's thesis, University of Dubrovnik, 2017. https://urn.nsk.hr/urn:nbn:hr:155:127615

Pavlina, I. (2017). 'Pakiranja spremna za maloprodaju', Master's thesis, University of Dubrovnik, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:127615

Pavlina I. Pakiranja spremna za maloprodaju [Master's thesis]. Dubrovnik: University of Dubrovnik; 2017 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:155:127615

I. Pavlina, "Pakiranja spremna za maloprodaju", Master's thesis, University of Dubrovnik, Dubrovnik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:155:127615

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Metadata
TitlePakiranja spremna za maloprodaju
Title (english)Retail Ready Packaging
AuthorIvan Pavlina
MentorKatija Vojvodić (mentor)
Committee memberMarija Dragičević (predsjednik povjerenstva)
Committee memberMarija Martinović (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2017-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
RRP pakiranje – rješenje koje se sve češće nalazi u trgovačkim centrima, ali i u manjim trgovinama razvijenih tržišta nosi naziv Retail Ready Packaging - ambalaža koja u velikoj mjeri objedinjuje primarnu, sekundarnu i tercijarnu ambalažu te na taj način trgovinama, proizvođačima i dobavljačima donosi niz koristi u procesima proizvodnje, transporta, skladištenja, distribucije te izlaganju proizvoda na prodajnom mjestu - ukratko, to je ambalaža koja na najbolji mogući način pojednostavljuje procese od proizvodnje do izlaganja na prodajnom mjestu - ambalaža koja povećava učinkovitost rada i smanjuje troškove. U današnje vrijeme pregovaračka moć dobavljača sve više slabi u odnosu na trgovce jer su ambalaže poprimile brojne oznake i informacije koje su bitne za korištenje proizvoda i pomažu kupcima prilikom odluke o kupnji i konzumaciji proizvoda. Stoga na svjetskom tržištu se velika većina proizvođača ambalaže okreće proizvodnji RRP-a i ulažu u proizvodnu tehnologiju kako bi pratili rastući trend proizvodnje i potražnje za RRP-om. Rad se bavi istraživanjem RRP-a te koje on prednosti donosi sudionicima opskrbnog lanca. Osim uštede na materijalu, RRP donosi znatne uštede i na troškovima prijevoza, skladištenja i smanjuje količinu otpada. Zastupljenost RRP-a je najveća u prehrambenoj industriji iako se danas njegova primjena počinje osjećati sve jače i jače i u drugim granama gospodarstva.
Abstract (english)
RRP packaging - a solution which can be found in shopping centers and smaller shops of developed markets is called Retail Ready Packaging and it greatly unites primary, secondary, and tertiary packaging. Through that way shops, manufacturers, and suppliers have benefits in the process of production, transport, storage, distribution, and displaying the products on the selling places. In short, that packaging simplifies processes from production to exposing them on the selling place - a packaging that increases the effectiveness of work and decreases costs. Today, the bargain power of the suppliers is weakened in comparison to the retailers because the packaging has numerous tags and information which are important for further usage of the product and in helping the customers when deciding about the purchase and consummation of the product. Therefore, majority of the market turns to RRP production and invest into manufacturing technology in order to track increasing trend of production and RRP demand. The thesis deals with exploring RRP itself and the advantages that come along to the participants of the supply chain. Apart from saving the materials, RRP brings substantial savings on transport/travel and storage costs, and also it lowers the amount of the waste. RRP representation is largely found in food industry, even though its appliance can be seen in other branches of economy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:127615
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note3834
Created on2018-02-02 10:39:26