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master's thesis
Izrada plana integrirane marketinške komunikacije "Linđo" Dubrovnik
2016. urn:nbn:hr:155:805745
Mitić, Dora
University of Dubrovnik
Department of Economics and Business Economics

Cite this document

Mitić, D. (2016). Izrada plana integrirane marketinške komunikacije "Linđo" Dubrovnik (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:805745

Mitić, Dora. "Izrada plana integrirane marketinške komunikacije "Linđo" Dubrovnik." Master's thesis, University of Dubrovnik, 2016. https://urn.nsk.hr/urn:nbn:hr:155:805745

Mitić, Dora. "Izrada plana integrirane marketinške komunikacije "Linđo" Dubrovnik." Master's thesis, University of Dubrovnik, 2016. https://urn.nsk.hr/urn:nbn:hr:155:805745

Mitić, D. (2016). 'Izrada plana integrirane marketinške komunikacije "Linđo" Dubrovnik', Master's thesis, University of Dubrovnik, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:155:805745

Mitić D. Izrada plana integrirane marketinške komunikacije "Linđo" Dubrovnik [Master's thesis]. Dubrovnik: University of Dubrovnik; 2016 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:155:805745

D. Mitić, "Izrada plana integrirane marketinške komunikacije "Linđo" Dubrovnik", Master's thesis, University of Dubrovnik, Dubrovnik, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:155:805745

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Metadata
TitleIzrada plana integrirane marketinške komunikacije "Linđo" Dubrovnik
Title (english)Creating the integrated marketing communication plan in the case"Linđo" Dubrovnik
AuthorDora Mitić
MentorIvana Pavlić (mentor)
Committee memberMarija Martinović (predsjednik povjerenstva)
Committee memberKatija Vojvodić (član povjerenstva)
GranterUniversity of Dubrovnik
(Department of Economics and Business Economics)
Dubrovnik
Defense date and country2016-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu provedeno je istraživanje pomoću koje se vidjelo ima li FA Linđo adekvatnu marketinšku kampanju koja bi privukla upis novih članova. Rezultati su pokazali da kampanja nije dobra i da FA Linđo mora više ulagati ukoliko želi nastaviti raditi s novim generacijama i održavati tradiciju. U zadnjem dijelu rada dani su prijedlozi kako privući nove generacije i kako općenito poboljšati rad u segmentu marketinga. Ovim istraživanjem pokazalo se da FA Linđo ima puno prostora za napredak i poboljšanje svog poslovanja i približavanja novim budućim članovima.
Abstract (english)
Throughout this project research that has been conducted showed results of the main questions that were posed at the beginning and gave results which answer thesis regarding adequate marketing campaign of the Folklore Ensemble Linđo. Results of the research showed that campaign is not good and that Folklore Ensemble Linđo has to invest more if it wants to continue to work with new generations and keep the tradition going on. Last part of the project gives suggestion of how to attract new generations and how to generally improve work in marketing segment. In general, this research has shown that Folklore Ensemble Linđo has a lot of space for further improvement of work and attraction of new future members.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:805745
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Public note3749
Created on2018-02-12 12:14:53