prikaz prve stranice dokumenta Ocjena zadovoljstva potrošača uslugom frizerskih i kozmetičkih salona u gradu Dubrovniku
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master's thesis
Ocjena zadovoljstva potrošača uslugom frizerskih i kozmetičkih salona u gradu Dubrovniku
2018. urn:nbn:hr:155:426019
Škero, Danijela
University of Dubrovnik
Department of Economics and Business Economics

Cite this document

Škero, D. (2018). Ocjena zadovoljstva potrošača uslugom frizerskih i kozmetičkih salona u gradu Dubrovniku (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:426019

Škero, Danijela. "Ocjena zadovoljstva potrošača uslugom frizerskih i kozmetičkih salona u gradu Dubrovniku." Master's thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:426019

Škero, Danijela. "Ocjena zadovoljstva potrošača uslugom frizerskih i kozmetičkih salona u gradu Dubrovniku." Master's thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:426019

Škero, D. (2018). 'Ocjena zadovoljstva potrošača uslugom frizerskih i kozmetičkih salona u gradu Dubrovniku', Master's thesis, University of Dubrovnik, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:155:426019

Škero D. Ocjena zadovoljstva potrošača uslugom frizerskih i kozmetičkih salona u gradu Dubrovniku [Master's thesis]. Dubrovnik: University of Dubrovnik; 2018 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:155:426019

D. Škero, "Ocjena zadovoljstva potrošača uslugom frizerskih i kozmetičkih salona u gradu Dubrovniku", Master's thesis, University of Dubrovnik, Dubrovnik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:155:426019

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Metadata
TitleOcjena zadovoljstva potrošača uslugom frizerskih i kozmetičkih salona u gradu Dubrovniku
AuthorDanijela Škero
MentorMarija Dragičević (mentor)
Committee memberMarija Martinović (predsjednik povjerenstva)
Committee memberKatija Vojvodić (član povjerenstva)
GranterUniversity of Dubrovnik
(Department of Economics and Business Economics)
Dubrovnik
Defense date and country2018-06-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Predmet istraživanja diplomskog rada vezan je uz ocjenu zadovoljstva potošača uslugama frizerskih i kozmetičkih salona u gradu Dubrovniku. Temeljem empirijskog istraživanja provedenog u gradu Dubrovniku na uzorku od 50 ispitanika došlo se do spoznaje koje usluge ispitanici najčešće koriste te kolika je razina zadovoljstva tim uslugama. Koristeći se rezultatima empirijskog istraživanja uslužne organizacije koje se bave frizerskim i kozmetičkim uslugama mogu ostvarivati konkurentsku prednost prepoznavanjem i implementacijom novih trendova te poboljšanjem postojećih proizvoda i usluga koje nude na tržištu.
Abstract (english)
The subject of the thesis research is related to the satisfaction of the trespassing services of hairdressing and beauty salons in the city of Dubrovnik. Based on an empirical study conducted in the city of Dubrovnik on a sample of 50 respondents, the knowledge that the services of the respondents most frequently used and the level of satisfaction with these services came from. Using the results of empirical research of service organizations dealing with hairdressing and cosmetic services can realize a competitive advantage by recognizing and implementing new trends and improving the existing products and services they offer on the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:426019
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note3849
Created on2018-06-28 07:53:13