prikaz prve stranice dokumenta Stavovi studenata Sveučilišta u Dubrovniku o kupovini proizvoda i usluga putem interneta
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master's thesis
Stavovi studenata Sveučilišta u Dubrovniku o kupovini proizvoda i usluga putem interneta
2018. urn:nbn:hr:155:135027
Prčan, Marijana
University of Dubrovnik
Faculty of Economics and Business

Cite this document

Prčan, M. (2018). Stavovi studenata Sveučilišta u Dubrovniku o kupovini proizvoda i usluga putem interneta (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:135027

Prčan, Marijana. "Stavovi studenata Sveučilišta u Dubrovniku o kupovini proizvoda i usluga putem interneta." Master's thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:135027

Prčan, Marijana. "Stavovi studenata Sveučilišta u Dubrovniku o kupovini proizvoda i usluga putem interneta." Master's thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:135027

Prčan, M. (2018). 'Stavovi studenata Sveučilišta u Dubrovniku o kupovini proizvoda i usluga putem interneta', Master's thesis, University of Dubrovnik, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:155:135027

Prčan M. Stavovi studenata Sveučilišta u Dubrovniku o kupovini proizvoda i usluga putem interneta [Master's thesis]. Dubrovnik: University of Dubrovnik; 2018 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:155:135027

M. Prčan, "Stavovi studenata Sveučilišta u Dubrovniku o kupovini proizvoda i usluga putem interneta", Master's thesis, University of Dubrovnik, Dubrovnik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:155:135027

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Metadata
TitleStavovi studenata Sveučilišta u Dubrovniku o kupovini proizvoda i usluga putem interneta
Title (english)The attitudes of students of the University of Dubrovnik on the purchases of products and services on the internet
AuthorMarijana Prčan
MentorBarbara Puh (mentor)
Committee memberMarija Dragičević (predsjednik povjerenstva)
Committee memberIvana Pavlić (član povjerenstva)
GranterUniversity of Dubrovnik
(Faculty of Economics and Business)
Dubrovnik
Defense date and country2018-06-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Internet kupovina postaje sve češći način kupovine koji omogućuje potrošačima da putem različitih online kanala dođu do željenih proizvoda i usluga bez dodatnog napora i stresa. Ujedno kupovina putem Interneta se smatra najprofitabilnijim oblikom trgovine zbog jednostavnosti i niskih troškova. Prednosti su što je kupovinu moguće obaviti u bilo koje doba dana ili noći, dostupnost različitih proizvoda, usporedba cijena proizvoda i usluga s drugim proizvođačima, a pritom štedite novac i slobodno vrijeme. Upravo je svrha ovog istraživanja bila utvrditi kakvi su stavovi studenata Sveučilišta u Dubrovniku prema kupovini proizvoda i usluga putem Interneta. Ispitivanje je provedeno na uzorku od 150 studenata preddiplomskog i diplomskog studija Sveučilišta u Dubrovniku uz pomoć metode ispitivanja, putem anketnog upitnika u razdoblju od 10. ožujka do 10. travnja 2017. godine. Rezultati istraživanja ukazuju da su ispitanici odlično upoznati s pojmom Internet kupovine. Većina ispitanika ima pozitivan stav prema ovoj vrsti kupovine proizvoda i usluga te nije imala negativna iskustva
Abstract (english)
Internet shopping is becoming the most usual shopping method which enables the consumers to find products and sevices through different online websites without additional effort and stress . In addition, Internet shopping is considered to be the most profitable way of shopping due to its simplicity and low expenses. The advantages include shopping anytime during the day or night, the availability of different products, the comparison of the prices and services with other manufacturers while saving money and free time. The purpose of this research was to determine attitudes of the students at the University of Dubrovnik towards the shopping of products and services on the Internet. The research was made in period from March 10 until April 10, 2017. on the sample of 150 undergraduate and graduate students from the University of Dubrovnik using questionnaire . The results show that the students are well informed about the Internet shopping. The most of the examinees have a positive attitude towards this shopping method of products and services and did not have negative experiences
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:155:135027
Study programmeTitle: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public note3852
Created on2018-06-28 08:36:06